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Industry News Wednesday 29th of May 2024
SS24 ECO ACTIVE Launch

Discover the sustainable side of sporty fashion with Eco Biobased frames that offer comfort and safety, while also adding a pop of bold colors and mirrored lenses to energize your look.TYSONEco Eyewear, the pioneering sustainable eyewear brand, recent…

Industry News Wednesday 29th of May 2024
Westgroupe Encapsulates Palm Springs Luxury in its 2024 FYSH Campaign

Step into the sun-soaked allure of FYSH Eyewear’s latest campaign and embark on a visual odyssey where vibrant hues meet luxury. Shot by renowned fashion photographer Yu Tsai, every photograph encapsulates the ethereal essence of a Palm Spring escape…

Industry News Wednesday 29th of May 2024
INVU – Active Eyewear Collection

INVU by Swiss Eyewear Group proudly unveils its latest performance eyewear release, designed and engineered for the modern adventurer. At the heart of this new edition is the double-injected, medical-grade thermoplastic material ensuring ultimate comf…

Industry News Wednesday 29th of May 2024
Colors In Optics Ltd. Unveils Eight New Heritage Frames

Heritage, the luxury eyewear collection created by Colors in Optics, is expanding its ophthalmic frame grouping with eight new frames embracing both contemporary and vintage vibes. The Heritage brand is handmade exclusively in France. Each design show…

Industry News Monday 27th of May 2024
Tree Spectacles Color Clash Capsule Series

Tree Spectacles announces the Colour Clash Capsule Series, a fresh new release that represents an eye-catching fusion of sophisticated design and vibrant artistic expression. Inspired by the philosophy of minimalism and influenced by contemporary arti…

Industry News Monday 27th of May 2024
Miga Studio Unveils Taisho Kaizen

Miga Studio, the trailblazer in avant-garde eyewear, disrupted the industry once again with the highly anticipated release of Taisho Kaizen for Spring Summer 2024. This new family, a stunning amalgamation of acetate and titanium, redefines precision c…

Industry News Monday 27th of May 2024
Maxim – The New Signifier Of Max Mara Eyewear

The new iconic and precious detail of Max Mara Eyewear frames is called Maxim: a geometric metal element carefully designed to enhance the eyes and gaze with sophistication.MM5131MM5142MM5141Expressing Max Mara’s elegant and effortless allure and phi…

Industry News Monday 27th of May 2024
LINDA FARROW Presents Sadie And Joey Titanium Sunglasses

LINDA FARROWs artistry and detail innovation abound in new titanium sunglass designs, Sadie and Joey, where temples are highlighted with particular refinement in a new luxurious signature design style. The two sunglass styles make up part of the AW24…

Industry News Monday 27th of May 2024
Altair Eyewear Spring/Summer 2024 Spyder Eyewear Collection

Spyder, one of the world’s most recognizable outdoor and active lifestyle brands, showcases its Spring/Summer 2024 eyewear collection, featuring a variety of premium sport-focused optical and sunglass styles. The latest performance product offerings …

Industry News Tuesday 16th of April 2024
Register as a WOF VIP to Enjoy Free Online Services

The China Wenzhou International Optics Fair (WOF) committee is proud to introduce its groundbreaking eyewear B2B platform, EyewearIn.com (www.eyewearin.com). This innovative platform aims to connect global eyewear buyers directly with top-quality eyew…

Industry News Saturday 30th of March 2024
Longchamp Eyewear Introduces Spring/Summer 2024 Campaign

The Longchamp woman, with her chic, contemporary, and cosmopolitan style, can find her perfect eyewear in the Spring/Summer 2024 collection, showcasing bold shapes, radiant colorations, and exquisite decorations, as seen in the sun and optical styles …

Industry News Saturday 30th of March 2024
WOOW-HOO Time For Funk!

Celebration time! Get away from it all and party with the wicked-hot French brand. WOOW wants you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming …

Industry News Friday 29th of March 2024
WOF Online Trade Matching Event: New Channels for Cross-border Eyewear Trade

WOF Online Trade Matching Event: New Channels for Cross-border Eyewear TradeThe organizing committee of the China Wenzhou International Optics Fair is delighted to announce the successful hosting of our Online Trade Matching Event on the EYEWEARIN.com…

Industry News Friday 29th of March 2024
MODO’s SS24 Brooklyn Made Collection

MODO Eyewear proudly presents two new styles in their Brooklyn Made collection for SS24. These frames are not just accessories; they are a statement of urban style and quality craftsmanship. With designs rooted in a New York aesthetic, they celebrate …

Industry News Friday 29th of March 2024
Maison Lafont Debuts New Creative Upcycling Sunglasses

Creative upcycling, an exclusive concept developed by designer Thomas Lafont, combines eyewear expertise, eco-design, and creativity. Lafont uses materials from their previous collections to create exclusive acetate colors. The brand employs a thermo …

Industry News Friday 29th of March 2024
Marc Jacobs Spring/Summer 2024 Campaign

Marc Jacobs presents the Spring/Summer 2024 Eyewear Campaign: shot in a very sophisticated private location in London, the new images exude eye-catching and playful energy, elevating the seasonal design of the new bold sunglasses and optical frames.Th…

Industry News Friday 29th of March 2024
Tocco Eyewear Beta 100 Eyeglasses

This Spring, Tocco Eyewear and Studio Optyx presented the latest addition to their rimless customizable collection, the Beta 100 eyeglasses. This new release doubles the pieces within the Tocco collection, allowing for seemingly endless combinations a…

Industry News Friday 29th of March 2024
Sustainable Material & Eyewear - Explore the Power of Green Eyewear

Sustainable Material & Eyewear - Explore the Power of Green EyewearThe 22nd China Wenzhou Intl Optics Fair (WOF) will be held from May 10-12, 2024. As a highlight of this years show, a dedicated Sustainable Material & Eyewear products booth in…

Industry News Wednesday 6th of March 2024
Two Maisons, One Passion // Lafont & Pierre Frey

Maison Lafont is a renowned brand celebrating the art of French craftsmanship and expertise. Recently, they have collaborated with Maison Pierre Frey to create an exciting new collection. This collaboration is a fusion of two iconic creative universes…

Industry News Wednesday 6th of March 2024
Linda Farrow Black Series SS 2024

The BLACK SERIES draws inspiration from LINDA FARROW’s Creative Director and CEO, Simon Jablon who leads the family business with a clear vision for its future, and the knowledge that luxury and masculinity are inextricably linked. With BLACK SERIES,…