J.F. Rey ICONIC40 Limited Edition
This year, J.F. Rey celebrates 40 years of Beyond Limits creativity: four decades of bold vision, artistic freedom, and uncompromising innovation. To mark this milestone, J.F. Rey honors a true icon: the JF2207 “Scorpion”. Reimagined as , this exc…
INTERLOOK 2026: Trends, Exchange, and Innovation to Kick Off the Year
On January 10 and 11, 2026, the optics industry can look forward to an inspiring start to the year. Once again, the INTERLOOK trade fair in Messe Dortmund will present the latest trends in optics—covering everything from eyewear design and color worl…
EYECON Returns to New York City
Following the success of its 2025 debut, EYECON, a premier luxury eyewear show, returns to The Glasshouse in New York City from March 6–8, 2026. Bringing together the world’s most influential eyewear designers, retailers, and fashion insiders. “EYE…
Dragon Eyewear Introduces Fall/Winter 2025 Collection
Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection, featuring new sun and optical frames designed in sustainable materials – Acetate Renew…
HOYA Vision Care Launches Exciting New Features and Courses
Ophthalmic lens technology leader HOYA Vision Care announced today the launch of the updated HOYA Learning Center. The HOYA Learning Center is an online training platform offering high-quality eLearning for optical professionals, practice staff, and H…
read on Launches “read on light customized”
Ultra-slim, effortlessly stylish, and unmistakably modern: award-winning reading glasses company read on has already redefined on-the-go reading glasses with a signature flat-pack design and Apple-inspired aesthetic. Now the company launches read on l…
Eyecare Republic and Optometry Giving Sight Announce Partnership
Eyecare Republic (ECR) is pleased to announce the establishment of a new partnership with Optometry Giving Sight (OGS). Under the agreement, Eyecare Republic will provide in-kind promotional support of OGS and its mission through its media channels, i…
Villa Eyewear Named U.S. Distributor for J.F. Rey
Villa Eyewear has partnered with J.F. Rey to become the brand’s exclusive distributor in the United States. This strategic collaboration strengthens J.F. Rey’s footprint in the U.S. market and underscores both companies’ shared commitment to provid…
Eddie Bauer Eyewear For Autumn 2025
No matter where you adventure, Eddie Bauer eyewear provides easy, versatile, and effortless style, with new eyewear for Autumn 2025. This is your season to explore, unwind, and embrace every sun-drenched moment. Wherever fall takes you, let the gentle…
The AOA Foundation Announces New Silhouette Scholarship
The AOA Foundation announced the launch of a new scholarship in partnership with The Silhouette Group. The Silhouette Scholarship is available to one second-year student and will award $2,500 annually.“The AOA Foundation is always looking for new and…
Neurolens Rebrands as Newton
Neurolens, the innovation company redefining eye care through exceptional patient outcomes, is proud to announce its official rebrand to Newton. Named after Sir Isaac Newton—a great innovator who laid the foundation for modern optics —the transforma…
VSP Vision Enters into Definitive Agreement to Acquire Marcolin
VSP Vision? announced today it has entered into a definitive agreement to acquire Marcolin from PAI Partners, a pre-eminent private equity firm, and other minority shareholders. The acquisition of Marcolin, a global leader in eyewear design, manufact…
DEGree Celebrates FACE A FACE 30th Anniversary
For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil a unique installation at the DEGree flagship store, for the Paris Design Week, from September 4 to 13, 2025. A pop and inventive scenographyOpened in July 2023, th…
Isaac Mizrahi New York Summer/Fall Styles For Men
Explore the allure of cool summer/fall styles for men that effortlessly suit every occasion with sophistication and charm. Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-da…
PPG Trivex Lens Outperforms Polycarbonate
PPG announced the results of tests carried out in collaboration with HOYA Vision Care to compare the performance of PPG TRIVEX lens material to polycarbonate across multiple optical and durability categories. The data showed that HOYA PHOENIX lenses m…
SightCare Announces Manchester Roadshow at Mottram Hall
SightCare has confirmed Mottram Hall Hotel, Cheshire, as the venue for its next independent optical networking roadshow, taking place on Monday, 15 September 2025.Hosted by CEO Emma Rawlings, the event offers a no-obligation opportunity for independen…
Registration To Launch For 100% Optical And 100% Ophthalmology
Organizers have announced that free registration for 100% Optical, the UK’s largest optical exhibition, and its co-located event, 100% Ophthalmology, will be live in the first week of September.Where eyecare meets eyewear, the award-winning event for…
Tariffs, Trade, And The Optical Industry: What Are Your Brands Telling You?
For much of my adult life, U.S. trade policy has revolved around lowering tariffs and promoting free trade. Since the Reagan era, both major political parties have generally supported this model. That’s why the current turn toward aggressive tariffs—…
America’s Best Unveils Major Brand Transformation
America’s Best, a retail brand of National Vision, announced a visual brand transformation to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unv…
Explore New Technologies At VisionPlus EXPO
The global optical industry is gearing up for one of the most anticipated events of the year, VisionPlus EXPO, 2025, returning to the Dubai World Trade Centre on November 17–18, 2025. With an impressive lineup of international exhibitors, thought lea…