LOOK Introduces LOOKKINO TRI-X
Following the success of the adult version, TRI-X – the concept frame by LOOK that has revolutionized the fit of athleisure eyewear – is now also available for the younger set with LOOKKINO TRI-X. A collection designed for kids from 5 to 10 years ol…
VC 2025 || 2025 Eye Health Industry "Ocean Navigation Plan" Phase II Now Open for Registration
VC 2025 || 2025 Eye Health Industry "Ocean Navigation Plan" Phase II Now Open for RegistrationProject BackgroundIn recent years, the global eye health industry is embracing dual opportunities of technological innovation and market upgrading.…
LOOK Partners With FM Factory Racing Team
LOOK, the 100% Italian brand synonymous with innovation and style in the eyewear industry, is a technical partner of the FM Factory Racing Team, the young, ambitious motorcycle racing team participating in the Enduro World Championship.Established in …
Loft Launches In Santa Monica
LOFT Eyewear Showa is returning to the West Coast this Fall in a completely new city and venue! The event is relocating to the beach at Santa Monica in a wonderful historic space.Richard Mewha, founder of LOFT Eyewear Shows, shares his thoughts on the…
Safilo Group And Carolina Herrera Renew Eyewear Licensing
Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Carolina Herrera – the globally recognized fashion brand – anno…
GIGI STUDIOS presents Sediments
GIGI STUDIOS released Sediments, a capsule collection that pays homage to the timeless beauty of nature, comprised of three exclusive models — ABYSS, ETHEREA, and SHIMMER — designed as an homage to the strength and delicacy of the sea.Conceived as a…
Rolf wins Red Dot Award 2025
Austrian eyewear brand Rolf has received a double honor at the prestigious Red Dot Award 2025, winning in both the Product Design category and the Sustainable Design category. The awarded Wire Collection impressed the international Red Dot jury with i…
Miga Studio Presents Orbit
Miga Studio presents Orbit, its first entirely Made in Italy sunglasses collection, marking a key step in the brand’s creative evolution. A design breakthrough that reinforces the identity of the maison, Orbit brings together production innovation an…
GIGI STUDIOS presents REVIVRE
What happens when the past meets the future? A dialogue between heritage and innovation defines GIGI STUDIOS’ new capsule collection, “REVIVRE”. This is a visual journey through time — a celebration of nostalgia as a driving force for creativity.…
American Optical Marks The 90th Anniversary Of The Aviator With Timeless New Styles
American Optical, the iconic eyewear brand that launched the first aviator sunglasses for the U.S. military in 1935, is celebrating 90 years of flight-ready eyewear. This milestone honors the brand’s rich heritage, dating back to its founding in 1833…
Marcolin & adidas Extend Eyewear Partnership
Marcolin, among the global leaders in the eyewear industry, and adidas, a worldwide leader in sporting goods, announced the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.This e…
AYA Eyewear Announces New Jim Yellowhawk Styles
On the heels of a successful launch earlier in the year, AYA Optical recently introduced two new Jim Yellowhawk styles from their unique collaboration. Featuring stunning ledger art, these eyewear styles pair Jims extraordinary artwork with handcraft…
Bayria Eyewear presents Amman
LivelloEccentricity, mystery, transformation. The new limited edition by Bayria Eyewear pays tribute to the legendary Marchesa Luisa Casati, a woman who turned her life into a living work of art. Muse to the greatest artists of her time, friend and in…
My Black Shelter Adventure
As part of my travels to some of the world’s best optical trade shows and fairs, I sometimes get the opportunity to visit some wonderful optical factories. It’s great to see how eyewear is designed and manufactured, especially when it all happens un…
Weightless by Deadwood x Vasuma
Swedish fashion brand Deadwood and eyewear specialist Vasuma join forces in a new collaboration: Weightless by Deadwood x Vasuma. The collection features two rimless sunglasses models with a minimalist, nearly weightless design, crafted from recycled …
Blackfin Atlantic SS25
The Atlantic mood that connects America’s East Coast to the Anglo-Saxon world takes shape in the linearity of a sleek design from Blackfin. Sculpted from a block of titanium, the bold lines and contours of the front narrate a vision of style that fea…
FACE A FACE – 30th Anniversary Concept
This year, FACE A FACE is turning 30. It’s been three inspiring decades. Now, FACE A FACE is looking towards the future, building on the foundation that we crafted. Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity a…
ClearVision Optical Named A Best Company to Work For The 10th Time
For the 10th time, ClearVision Optical has been named one of the Best Companies To Work fFor in New York by the New York State Society for Human Resource Management, Best Companies Group, and Rochester Business Journal. ClearVision is one of a dozen s…
KOMONO Launches “COSMIC” Collection
The year continues, and KOMONO launches a limited-edition collection of sunglasses called “COSMIC”. With these frames, the brand ventures deeper into the cosmic, drawing inspiration from 1960s space-age design – an era when the universe felt closer…
WestGroupe Introduces The Latest From Life Italia Kids
Life Italia Kids unveils new shapes and colors in its collection, offering a wider variety of frames designed to capture the attention of both kids and their parents. Created to meet parents’ needs for safety and kids’ love for fun, the Life Italia …