Silhouette Reimagines Y2k Minimalism
Silhouette introduces a precise evolution of shape and tint to its most iconic design family, Titan Minimal Art, advancing its approach to lightweight, precision eyewear. Since 1999, this Austrian design has proven itself from runway to space. The 202…
EyeFly Broadens Its Smart Audio Eyewear Range
Built around the idea of Sound in Motion, EyeFly combines premium eyewear with open-ear audio technology, allowing wearers to listen to music, take calls, and access their phone’s voice assistant while staying aware of the world around them. Followin…
INVU Launches Next-Generation Mirror Guard Technology
Swiss Eyewear Group introduces INVU Mirror Guard Technology, a new generation of mirrored ultra polarized lenses designed for active sports and an active lifestyle.IA22701CTraditional mirror coatings are exposed on the lens surface, making them vulner…
ic! berlin unveils first campaign featuring Audi Revolut F1 Team
ic! berlin, a Marcolin-owned German eyewear brand, has launched its latest campaign; featuring Audi Revolut F1 Team drivers Nico Hulkenberg and Gabriel Bortoleto sporting customized ic! berlin frames.The campaign, is ic! berlin’s first official outin…
From Soho to Broadway: New Shapes From Lowercase
The latest collection from Lowercase introduces four new styles inspired by streets and neighborhoods that have become part of the city’s identity. Herald, Bowery, and Broadway join the sun collection, while Soho becomes the newest optical frame. Dif…
X-Cel Specialty Contacts Launches Lunara Ortho-K
X-Cel Specialty Contacts and Essilor Custom Contacts announce the launch of Lunara?, a new FDA PMA-approved overnight orthokeratology lens.Lunara is manufactured in Optimum Infinite (tisilfocon A), a 180 Dk material that provides high oxygen permeabi…
INVU Introduces a Modern Icon with Vintage Soul
Inspired by the effortless glamour of vintage eyewear, INVU’s latest women’s sunglass reimagines a timeless oval silhouette with clean lines and contemporary elegance. Designed to outlast seasonal trends, it is a style defined by modern femininity a…
LOOK Lamina Collection
LOOK introduces Lamina, an eyewear line that reinterprets the metal frame through contemporary, lightweight, dynamic design language. Created to fit naturally into everyday life, the collection combines research into materials, precision engineering a…
OGI And Seraphin Celebrates the Individual
In the latest summer release from OGI and Seraphin, craftsmanship and understated confidence take center stage. Articulate, expressive frames round out another season of style that draws attention to the person behind the frame, with stellar surprises…
Optometry Giving Sight Launches 2026 World Sight Day Challenge
Optometry Giving Sight (OGS) announced the launch of the 2026 World Sight Day Challenge (WSDC), its annual fundraising campaign bringing together optometry practices, optometry schools, industry partners, and supporters across North America and beyond…
Yohji Yamamoto Eyewear Showcases Two New Designs
Yohji Yamamoto Eyewear has released two new styles for 2026. These two styles feature intricate detail in classic shapes.YYSUN504YYSUN504, the hexagonal sunglasses showcase sleek 3D bevels on the bridge, classic matt black titanium temples, and a nose…
Silhouette’s The Sky Brings New Color And Character
Silhouette expands its long-standing rimless design family with The Sky, a collection that brings a fresh perspective to modern minimalism through a palette of translucent and solid colors, proven materials, and directional fashion-focused proportions…
Yohji Yamamoto Eyewear Showcases Two New Designs
Yohji Yamamoto Eyewear has released two new styles for 2026. These two styles feature intricate detail in classic shapes.YYSUN504YYSUN504, the hexagonal sunglasses showcase sleek 3D bevels on the bridge, classic matt black titanium temples, and a nose…
Younger Optics LED Pro Adds 1.60 Material Offering
Younger Optics has announced the expansion of LED Pro lenses to include 1.60 index MR-8 material by Mitsui Chemicals. Initially launched at Vision Expo in high index 1.67 MR?10? material, LED Pro lenses introduced a unique solution for patients affe…
MELLER LAB PROJECT 03 – Engineered By Nature
Inside MELLER LAB, a scientist studied the anatomy of the butterfly. Its metamorphosis. Its symmetry. What began as an observation gradually informed the development of PROJECT 03: a collection of four shield-shaped silhouettes, featuring an overlappi…
The New Masculinity Is Bold – T-Charge Eyewear
Minimalism is no longer about invisibility. It is about confidence. For Spring/Summer 2026, T-Charge Eyewear men’s eyewear embraces bold architectural silhouettes inspired by modern industrial design. Larger front profiles, geometric angles, and clea…
FGX International And True Religion Announce Licensing Agreement
FGX International, an EssilorLuxottica company and one of the world’s leading over-the-counter eyewear brands, has announced a new licensing agreement with the iconic global lifestyle brand, True Religion. Under the agreement, FGX International will …
Introducing Affinity Eyewear from Ashton Riley
Affinity Eyewear from Ashton Riley is a beautifully crafted collection of eco-conscious eyewear that brings together contemporary Danish-inspired design, sustainable materials, exceptional comfort, and outstanding value. Created for today’s environme…
The New Colors of Cypress By Andy Wolf
Cypress from Andy Wolf is back in new colorways. The striking Cypress aviator sunglasses by independent brand Andy Wolf exude confidence with their bold acetate frame and oversized proportions.Now the bestselling sunnies are coming in three new colorw…
OKUDA x Nina M?r KROMATIKE
KROMATIKE: The Fusion of Two Creative Worlds. KROMATIKE is a limited-edition collaboration that brings together the geometric and chromatic universe of OKUDA San Miguel with the contemporary craftsmanship of Nina Mr.Internationally recognized for his …