From Soho to Broadway: New Shapes From Lowercase
The latest collection from Lowercase introduces four new styles inspired by streets and neighborhoods that have become part of the city’s identity. Herald, Bowery, and Broadway join the sun collection, while Soho becomes the newest optical frame. Different names, different personalities, but the same unmistakable point of view. Clean silhouettes, and an effortless confidence that feels right at home in New York.
BOWERY
Returning favorites Karina, Ariel, Roseland, and the sun style Hustler also arrive in fresh colorways. Signature Lowercase finishes including Oxblood, Ivory Marble, Goldflake, and Irving Sage remain part of the collection, sitting comfortably alongside the new additions.
HERALD
Every Lowercase frame is handmade in Brooklyn using premium Japanese and Italian acetate. Rich in color, durable by nature, and polished to reveal its depth, it’s a material chosen to be worn for years, not seasons. Every frame is designed and built in Lowercase’s own Brooklyn factory, keeping the process close to the city that inspires it.
BROADWAY
A new hinge design makes its debut across the latest styles, adding an even smoother feel and a more solid opening and closing action. It’s one of those details that’s easy to overlook at first, but impossible not to appreciate over time.
About Lowercase
Lowercase is an independent eyewear brand and part of HOUSE of MODO. Every frame is handmade in Brooklyn, New York, inspired by the streets, neighborhoods, and energy of the city that has shaped the brand from the beginning
About HOUSE of MODO
HOUSE of MODO has been a reference in the independent eyewear industry since 1990 with offices in New York, Milan, and Stockholm and numerous awards The company produces six brands including MODO, ECO, Italia Independent, LOWERCASE, EyeFly, and One:1. Design, innovation, and corporate social responsibility are the Group’s core values in particular, MODO Eyewear believes in the concept of a sustainable company, making ethics a fundamental part of its mission With the initiative “Buy a Frame Help a Child See”, the MODO brand has helped more than 2 million children gain access to eyecare, while the “One Frame, One Tree” project has enabled the ECO brand to plant more than 4 million trees and achieve the Carbon Negativity certification.