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Industry News Thursday 23rd of September 2021
Peoples From Barbados (PFB) In London

Peoples from Barbados Eyewear brings its unique artisan design and color palette to London this season in a campaign shot on location in a secret corner of Hampstead Heath, North London.Optometrist and optical entrepreneur, Alicia Hartman, has close t…

Industry News Thursday 23rd of September 2021
Euroinsights – Minimalist Mood – Maximum Impact Hall of Frames Zurich

The age of minimalism filters into many areas of our lives, as home decor, automobiles, our smartphones, and architecture are streamlined and imbued with uncluttered aesthetics.Optical frames are clearly present on this minimalist stage, as evidenced …

Industry News Thursday 23rd of September 2021
Wolf Eyewear and HOYA LENS UK Partner to Curb Myopia

Wolf Eyewear in partnership with HOYA, announced the launch of two new Wolf Cubs frames, each in three vibrant colorways designed to combat myopia in children.With changing lifestyles, children are spending more time in near-work activities like using…

Industry News Wednesday 22nd of September 2021
OKIA: A New Step Towards A Better World

A new step forward for a better green consciousness: OKIA has been recently appointed with the ISCC (International Sustainability and Carbon Certification), a globally leading certification system that offers solutions to address sustainability requir…

Industry News Wednesday 22nd of September 2021
Aspire For Fall 2021

Aspire Eyewear has released their latest collection of frames for Fall 2021 a very robust release with six brand new models. This release consists of three new models made entirely of titanium and the other three models are Aspire’s SDA: Special Delu…

Industry News Wednesday 15th of September 2021
SAFILO And CHIARA FERRAGNI Sign New Licensing Agreement For Eyewear Collection

Chiara FerragniSafilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announced a multi-year global licensing agreement for the design, manufacture, and distribu…

Industry News Tuesday 14th of September 2021
Marcolin Announces 3-Year Partnership With Treedom and Timberland Eyewear

Marcolin, a worldwide leading company in the eyewear industry, announces a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener.Always keen to the e…

Industry News Tuesday 14th of September 2021
New HAPTER Icons Line For Fall 2021

To the most demanding mountaineers, those who love to explore by wandering every day in metropolitan environments. The Icons line by HAPTER is dedicated to them, the collection of optical frames and sunglasses that takes inspiration from the retro sty…

Industry News Monday 13th of September 2021
A Picture Is Worth More Than 1000 Words – Postcards From California

We are a visual organism. We are all attracted to what we see. So much so, seeing is what we have chosen for a profession. So why is it so many businesses don’t look at what we see when we’ve all chosen a profession that helps people see? Why is so…

Industry News Monday 13th of September 2021
Euroinsights – Silmo Paris 2021 – Eyewear Reunion

The eyewear world eagerly anticipates Silmo’s 2021 edition that opens on 24th through 27th September at Paris Nord Villepinte. Designers, opticians, exhibitors, and visitors look forward to meeting in person again, with safety concerns in compliance …

Industry News Tuesday 7th of September 2021
Euroinsights – Hall of Frames Zurich

Independent eyewear designers and their stylish selections will inspire and invigorate opticians and visitors at Hall of Frames Zurich – 12th and 13th September. The event has particular significance this year, as after a long hiatus due to the pande…

Industry News Tuesday 7th of September 2021
Sandro Paris – Bespoke Autumn Neutrals

Sandro combines modernism with bespoke detailing for both men and women in their Autumn/Winter eyewear collection. The easy-to-wear designs are mixed with lightweight acetates and metals.For Women, the trendy hexagonal shape of SD4015 with bicoloratio…

Industry News Monday 6th of September 2021
Thunderous Response To VisionPlus EXPO 2021, Dubai Continues

Since its announcement, VisionPlus EXPO has been receiving visitor registrations of opticians, optometrists, and eye care professionals from across the globe. On the last count, registrations were on track to achieving their target of getting visitors…

Industry News Monday 6th of September 2021
ANDY WOLF Make Sustainability Move

Sustainability is a key pillar of ANDY WOLF. We have always taken responsibility for people and nature – with local production in Hartberg, Austria and in the French Jura; with the company’s own wildflower meadow, where eight beehives have found the…

Industry News Wednesday 1st of September 2021
Engage Patients And Customers At The LOL Level

There’s a new kid on the block that’s contending for a novel approach to practice marketing. At first glance, it appears heretical, but upon consideration has many merits.Outtakes On Optical contends that not all practice marketing needs to be a pro…