Tariffs, Trade, And The Optical Industry: What Are Your Brands Telling You?
For much of my adult life, U.S. trade policy has revolved around lowering tariffs and promoting free trade. Since the Reagan era, both major political parties have generally supported this model. That’s why the current turn toward aggressive tariffs—…
America’s Best Unveils Major Brand Transformation
America’s Best, a retail brand of National Vision, announced a visual brand transformation to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unv…
Explore New Technologies At VisionPlus EXPO
The global optical industry is gearing up for one of the most anticipated events of the year, VisionPlus EXPO, 2025, returning to the Dubai World Trade Centre on November 17–18, 2025. With an impressive lineup of international exhibitors, thought lea…
INVU Unveils the New Optical Frame + Clip Collection
INVU launches its latest innovation just in time for SILMO: a stylish optical collection featuring ultra-polarized magnetic sun clips that transform prescription eyewear into fashionable sunglasses in seconds. Each clip is precisely engineered to matc…
Something Old, Something New… A Trade Show Tale
We all know the old wedding rhyme:“Something old, something new, something borrowed, something blue.”Though often shortened today, it traditionally ends with, “and a sixpence in your shoe.”As SILMO Paris and the final Vision Expo West approach, it…
TheraTears Unveils New Marketing Campaign
TheraTears, a leading brand in dry eye relief under Prestige Consumer Healthcare, is thrilled to announce the launch of its innovative “It’s a Science” marketing campaign. This campaign highlights the science-backed formulation of TheraTears eye dr…
Lowercase x Tellason
Lowercase and Tellason have teamed up for a collaboration that brings together Brooklyn-made eyewear and San Francisco’s denim legacy. It’s a story of shared values, local manufacturing, and timeless style – rooted in craft and culture.CASSADYTony …
Tom Francis – Morgenthal Frederics
Tom Francis for Morgenthal Frederics spotlights a bold buffalo horn eyewear collection that pays tribute to timeless icons and legendary style. Part of the Classic Actors series and inspired by great performances and effortless charisma, this capsule …
China Xiamen International Optics Fair
The 2025 China Xiamen International Optics Fair (XMIOF), one of Asia’s most influential trade events for the eyewear industry, is set to return from November 20–22, 2025, at the Xiamen International Conference & Exhibition Center.Spanning 60,000…
Immagine98 Summer 2025 Eyewear Trends
Immagine98 unveils its latest sun collections, each one perfectly attuned to an iconic travel itinerary and dreamlike atmospheres. Every model draws inspiration from the colors, light, and details of some of the world’s most beloved destinations: Ken…
Plume Paris Talulla
Introducing Plume Paris Talulla from Dolabany Eyewear. The Talulla is a bold combination of teal metal, amber accents, and a pop of spotted tortoiseshell acetate. Talulla is for the wearer who isn’t afraid to play with color and shape. Sophisticated…
Eyenavision and Chemistrie Clips Acquired
Eyewear industry leaders Ben Rollins and Dan Bruton, most known for their work leading Axon Optics and SportRx, respectively, have acquired Eyenavision, the company behind the patented Chemistrie? magnetic clip-on lens system. The move reinforces the…
Pascal Mathieu of Pascal Mathieu Eyewear
Since 2019, Hotel du Cap-Eden-Roc and PASCAL MATHIEU have shared a vision of French excellence. More than just an alliance, it is a natural convergence between two houses driven by shared values: a unique experience, exceptional craftsmanship, and ref…
New Sunglasses From Yohji Yamamoto
Yohji Yamamoto Eyewear presents the new sunglasses, YYSUN501, which feature a bold design showcasing stunning bevels and engraving patterns that captivate and inspire. Experience a new level of bevel highlights that enhance the beautiful textures for …
J.F. Rey KIDS 2025 Collection
The KIDS collection from J.F. Rey has nothing to envy from the adult one! Designed for ages 4 to 12, it showcases the brand’s unique creative expertise through a vibrant yet full-of-character line, where style meets imagination. For curious minds and…
SightCare LIVE 2026
SightCare has announced that SightCare LIVE 2026, its flagship conference, awards, and exhibition, will take place on Sunday and Monday, 26 – 27 April 2026, at an exciting new venue: the iconic Edgbaston Stadium in Birmingham.As the highlight of our …
Leading Vision Organizations Unite to Support National Eye Institute
The nation’s vision community is ramping up its defense of the National Eye Institute (NEI) and its 57-year track record of progress amid mounting threats to slash federal vision funding and consolidate the NEI into a broader institute on brain and d…
Senegal Joins Growing List Of Countries That Have Eliminated Trachoma
The World Health Organization (WHO) has validated Senegal as having eliminated trachoma as a public health problem. Senegal becomes the ninth country in WHO’s African Region to have achieved this feat.“I commend Senegal for freeing its population fr…
LOWERCASE NYC Drops Summer25 Collection
Lowercase, an independent eyewear brand made in New York, is back with the Summer25 Collection – a bold new lineup of handcrafted frames inspired by the energy, grit, and creative heartbeat of the city that raised it.ST MARKSST MARKSBuilt start to fi…
Optical Women’s Association Global Connection Event At SILMO Paris
The Optical Women’s Association (OWA) will host another global event at SILMO Paris, continuing expansion plans for membership among women in the optical industry internationally.Join the OWA for “Seeing Beyond: The Power of Women in Optical Innovat…