American Optical Marks The 90th Anniversary Of The Aviator With Timeless New Styles
American Optical, the iconic eyewear brand that launched the first aviator sunglasses for the U.S. military in 1935, is celebrating 90 years of flight-ready eyewear. This milestone honors the brand’s rich heritage, dating back to its founding in 1833…
Marcolin & adidas Extend Eyewear Partnership
Marcolin, among the global leaders in the eyewear industry, and adidas, a worldwide leader in sporting goods, announced the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.This e…
AYA Eyewear Announces New Jim Yellowhawk Styles
On the heels of a successful launch earlier in the year, AYA Optical recently introduced two new Jim Yellowhawk styles from their unique collaboration. Featuring stunning ledger art, these eyewear styles pair Jims extraordinary artwork with handcraft…
Bayria Eyewear presents Amman
LivelloEccentricity, mystery, transformation. The new limited edition by Bayria Eyewear pays tribute to the legendary Marchesa Luisa Casati, a woman who turned her life into a living work of art. Muse to the greatest artists of her time, friend and in…
My Black Shelter Adventure
As part of my travels to some of the world’s best optical trade shows and fairs, I sometimes get the opportunity to visit some wonderful optical factories. It’s great to see how eyewear is designed and manufactured, especially when it all happens un…
Weightless by Deadwood x Vasuma
Swedish fashion brand Deadwood and eyewear specialist Vasuma join forces in a new collaboration: Weightless by Deadwood x Vasuma. The collection features two rimless sunglasses models with a minimalist, nearly weightless design, crafted from recycled …
Blackfin Atlantic SS25
The Atlantic mood that connects America’s East Coast to the Anglo-Saxon world takes shape in the linearity of a sleek design from Blackfin. Sculpted from a block of titanium, the bold lines and contours of the front narrate a vision of style that fea…
FACE A FACE – 30th Anniversary Concept
This year, FACE A FACE is turning 30. It’s been three inspiring decades. Now, FACE A FACE is looking towards the future, building on the foundation that we crafted. Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity a…
ClearVision Optical Named A Best Company to Work For The 10th Time
For the 10th time, ClearVision Optical has been named one of the Best Companies To Work fFor in New York by the New York State Society for Human Resource Management, Best Companies Group, and Rochester Business Journal. ClearVision is one of a dozen s…
KOMONO Launches “COSMIC” Collection
The year continues, and KOMONO launches a limited-edition collection of sunglasses called “COSMIC”. With these frames, the brand ventures deeper into the cosmic, drawing inspiration from 1960s space-age design – an era when the universe felt closer…
WestGroupe Introduces The Latest From Life Italia Kids
Life Italia Kids unveils new shapes and colors in its collection, offering a wider variety of frames designed to capture the attention of both kids and their parents. Created to meet parents’ needs for safety and kids’ love for fun, the Life Italia …
MOVITRA Launches 2025 Campaign: Framing The Future
A new campaign entitled “Framing the Future” takes MOVITRA into Spring/Summer 2025 and a new phase in its design journey rooted in innovation, luxury, and technical avant-garde design. The campaign follows the mood of Fearless Innovators, the previo…
KYME Giant Collection
The new “Giant Collection” by KYME pays homage to the individual—someone who dares to go against the grain while remaining true to themselves. It celebrates the ability to see opportunities where others see boundaries, embodying the feeling of bein…
Calvin Klein Spring 2025 Campaign Stars Vittoria Ceretti
Calvin Klein Eyewear has launched its Spring 2025 campaign starring supermodel Vittoria Ceretti in new sun and optical styles. The new collection of frames updates Calvin Klein’s classic designs with modern details for a selection of eyewear pieces t…
Sospiri Embraces Individuality For Spring 2025
This season, Sospiri is inspiring eyewear enthusiasts to embrace their individual style by releasing three distinct models, as well as a striking Special Edition model. Swarovski crystals are displayed prominently on each, and Italian Mazzuchelli acet…
ic! berlin Releases NOEMI
This year is all about iconic designs of the past – rethought in a super clean and minimalist style. In 2025, vintage is reinterpreted in a light and elegant way. Anyone who thinks retro is not for everyday wear is wrong. The minimalist aesthetic of …
LOOK MODA Xinox Series
The new 70705 Full Xinox series from the LOOK MODA collection conveys the brand’s contemporary elegance through sophisticated design frames made with the exclusive Swedish Xinox steel (ultralight and up to 30% more flexible than regular steel). Disti…
Mondottica Group Announces Vision Care For Homeless People As Charity Partner For 2025
Mondottica Group announces Vision Care as its official charity partner for 2025. Vision Care for Homeless People (VCHP) specializes in delivering an optometric service to people experiencing homelessness or who are vulnerable for other reasons.Selecte…
FACE A FACE – Color Lab / Over Lap
What happens when color stops being ‘just color’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOR FUSION into a full I…
KOMONO's Zero Gravity Collection
KOMONO enters the new year with its Zero Gravity Collection, where classic frames defy earthly limits. Inspired by water’s mesmerizing shape-shifting movements in space, the designs distort and flow, yet stay true to their original form. Each frame, …