MOVITRA Launches 2025 Campaign: Framing The Future
A new campaign entitled “Framing the Future” takes MOVITRA into Spring/Summer 2025 and a new phase in its design journey rooted in innovation, luxury, and technical avant-garde design. The campaign follows the mood of Fearless Innovators, the previo…
KYME Giant Collection
The new “Giant Collection” by KYME pays homage to the individual—someone who dares to go against the grain while remaining true to themselves. It celebrates the ability to see opportunities where others see boundaries, embodying the feeling of bein…
Calvin Klein Spring 2025 Campaign Stars Vittoria Ceretti
Calvin Klein Eyewear has launched its Spring 2025 campaign starring supermodel Vittoria Ceretti in new sun and optical styles. The new collection of frames updates Calvin Klein’s classic designs with modern details for a selection of eyewear pieces t…
Sospiri Embraces Individuality For Spring 2025
This season, Sospiri is inspiring eyewear enthusiasts to embrace their individual style by releasing three distinct models, as well as a striking Special Edition model. Swarovski crystals are displayed prominently on each, and Italian Mazzuchelli acet…
ic! berlin Releases NOEMI
This year is all about iconic designs of the past – rethought in a super clean and minimalist style. In 2025, vintage is reinterpreted in a light and elegant way. Anyone who thinks retro is not for everyday wear is wrong. The minimalist aesthetic of …
LOOK MODA Xinox Series
The new 70705 Full Xinox series from the LOOK MODA collection conveys the brand’s contemporary elegance through sophisticated design frames made with the exclusive Swedish Xinox steel (ultralight and up to 30% more flexible than regular steel). Disti…
Mondottica Group Announces Vision Care For Homeless People As Charity Partner For 2025
Mondottica Group announces Vision Care as its official charity partner for 2025. Vision Care for Homeless People (VCHP) specializes in delivering an optometric service to people experiencing homelessness or who are vulnerable for other reasons.Selecte…
FACE A FACE – Color Lab / Over Lap
What happens when color stops being ‘just color’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOR FUSION into a full I…
KOMONO's Zero Gravity Collection
KOMONO enters the new year with its Zero Gravity Collection, where classic frames defy earthly limits. Inspired by water’s mesmerizing shape-shifting movements in space, the designs distort and flow, yet stay true to their original form. Each frame, …
Anna Sui Madcap Heiress
Designer and Founder, Anna Sui, the brands Fall/Winter 2025 Collection, “Madcap Heiress,” at the National Arts Club in New York City featuring 28 looks.She raises a slim cigarette to her lips, barely inhaling, flirting with the illusion of it all. A…
EYECON Unveils EYECON[VERSATIONS]
Event organizers for EYECON, an exclusive luxury eyewear experience, are proud to announce their highly anticipated EYECON[VERSATIONS] content series and special events lineup. Taking place at The Glasshouse in New York City from March 14-16, 2025, EY…
TREE Spectacles announces Ethereal 2
TREE Spectacles announces Ethereal 2, the second chapter of the extraordinary Ethereal Collection exploring uncharted territories of aesthetic purity and innovation. This new line from the Italian design label represents a natural evolution, preservin…
DITA Lancier | New Optical Collection
DITA-Lancier, a leader in advanced eyewear innovation, proudly announces its latest line of optical frames, blending cutting-edge technology with timeless design. Perfectly engineered for both performance and everyday wear, the DITA-Lancier optical co…
Color And Lens Evolution – ?rgreen Optics Vision For 2025
Danish brand rgreen Optics is taking bold strides into its sunglasses collection for 2025 with a revitalized approach to color and lens innovation. Known for its minimalist design and technical precision, rgreen Optics is now setting its sights on red…
In Memoriam – Ira Haber
“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” —John Quincy AdamsAlmost thirty years ago I was doing marketing for an online start-up when I met one of our customers who liked our marketing a…
Optometry Giving Sight's Grant Process Begins
Optometry Giving Sight (OGS) will begin accepting pre-applications for its grant program that funds sustainable, optometry-based projects to end preventable blindness and vision impairment throughout the world. Pre-applications will be accepted from M…
MOREL NESVIK Offers A Blend Of Quality Materials
MOREL always strives for creativity in its designs. With various quality materials, MOREL launches a new men’s release. Crafted with stainless steel, aluminum, and rubber, NESVIK is a striking concept with strong finishes and a confident aura.NESVIKN…
Woodys x Paloma Suárez
Woodys Sunglasses graced the runway at the prestigious MBFW Madrid, the benchmark event for designer fashion in Spain. The Barcelona brand took the stage in collaboration with young designer Paloma Surez, who has established herself as one of the most…
Silhouette Adds New Color Accents To Titan Minimal Art
No hinges. No screws. No frame. Just the simplicity of Silhouette lenses attached to titanium wings weighing just 2 grams. Titan Minimal Art has always reflected technical perfection and panoramic freedom — until now.TMA 5599The “Dressed-Up Minimali…
LOFT Gearing Up For Expanded Event
The LOFT Eyewear Shows New York event is scheduled from March 13 – 15 at new locations in the Chelsea/Hudson Yards district of New York City.LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. This yea…