Global Leading Eyewear B2B Platform EyewearIn
Eco Eyewear – SS24 Retrospect
The sustainability-pioneering eyewear brand, Eco Eyewear, is introducing Retrospect: a brand-new category, with their SS24 collection! The Retrospect additions bring together the best of both worlds with the lightness of Biobased injection combined wi…
Fielmann Group acquires Shopko Optical
The Fielmann Group, a leading global eyewear provider, today announced that it has entered into a definitive agreement in which its US subsidiary, Fielmann USA, will acquire 100% equity ownership in Shopko Optical, an optical retailer based in Green B…
J.F. REY Hybrid Collection
J.F. REY Hybrid CollectionThese combined frames stand out as true “coup de Coeur” of our hybrid collection. They attract attention with their rich and original custom-made acetate ranges, offering an incredible festival of colors, styles, and variou…
Eddie Bauer SS 2024
Eddie Bauer, an outdoor brand, has been inspiring, enabling, and empowering people to live their adventure with products that are built to last. From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Ev…
Marchon And Reserva Announce Licensing Agreement
Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and Reserva, the Brazilian AR&Co Group’s menswear brand, announced that they have entered into a licensing agreement for eyewear …
Ferragamo Curve Style Pre-Fall 2024
The Ferragamo Pre-Fall 2024 Eyewear Collection unveils a fresh aesthetic narrative that blends impeccable craftsmanship and ease, offering a curated selection of statement shapes focused on form and function, timelessness, and refinement.SF2030S FERRA…
SS24 ECO ACTIVE Launch
Discover the sustainable side of sporty fashion with Eco Biobased frames that offer comfort and safety, while also adding a pop of bold colors and mirrored lenses to energize your look.TYSONEco Eyewear, the pioneering sustainable eyewear brand, recent…
Westgroupe Encapsulates Palm Springs Luxury in its 2024 FYSH Campaign
Step into the sun-soaked allure of FYSH Eyewear’s latest campaign and embark on a visual odyssey where vibrant hues meet luxury. Shot by renowned fashion photographer Yu Tsai, every photograph encapsulates the ethereal essence of a Palm Spring escape…
INVU – Active Eyewear Collection
INVU by Swiss Eyewear Group proudly unveils its latest performance eyewear release, designed and engineered for the modern adventurer. At the heart of this new edition is the double-injected, medical-grade thermoplastic material ensuring ultimate comf…
Colors In Optics Ltd. Unveils Eight New Heritage Frames
Heritage, the luxury eyewear collection created by Colors in Optics, is expanding its ophthalmic frame grouping with eight new frames embracing both contemporary and vintage vibes. The Heritage brand is handmade exclusively in France. Each design show…
Tree Spectacles Color Clash Capsule Series
Tree Spectacles announces the Colour Clash Capsule Series, a fresh new release that represents an eye-catching fusion of sophisticated design and vibrant artistic expression. Inspired by the philosophy of minimalism and influenced by contemporary arti…
Miga Studio Unveils Taisho Kaizen
Miga Studio, the trailblazer in avant-garde eyewear, disrupted the industry once again with the highly anticipated release of Taisho Kaizen for Spring Summer 2024. This new family, a stunning amalgamation of acetate and titanium, redefines precision c…
Maxim – The New Signifier Of Max Mara Eyewear
The new iconic and precious detail of Max Mara Eyewear frames is called Maxim: a geometric metal element carefully designed to enhance the eyes and gaze with sophistication.MM5131MM5142MM5141Expressing Max Mara’s elegant and effortless allure and phi…
LINDA FARROW Presents Sadie And Joey Titanium Sunglasses
LINDA FARROWs artistry and detail innovation abound in new titanium sunglass designs, Sadie and Joey, where temples are highlighted with particular refinement in a new luxurious signature design style. The two sunglass styles make up part of the AW24…
Altair Eyewear Spring/Summer 2024 Spyder Eyewear Collection
Spyder, one of the world’s most recognizable outdoor and active lifestyle brands, showcases its Spring/Summer 2024 eyewear collection, featuring a variety of premium sport-focused optical and sunglass styles. The latest performance product offerings …
Register as a WOF VIP to Enjoy Free Online Services
The China Wenzhou International Optics Fair (WOF) committee is proud to introduce its groundbreaking eyewear B2B platform, EyewearIn.com (www.eyewearin.com). This innovative platform aims to connect global eyewear buyers directly with top-quality eyew…
Longchamp Eyewear Introduces Spring/Summer 2024 Campaign
The Longchamp woman, with her chic, contemporary, and cosmopolitan style, can find her perfect eyewear in the Spring/Summer 2024 collection, showcasing bold shapes, radiant colorations, and exquisite decorations, as seen in the sun and optical styles …
WOOW-HOO Time For Funk!
Celebration time! Get away from it all and party with the wicked-hot French brand. WOOW wants you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming …
WOF Online Trade Matching Event: New Channels for Cross-border Eyewear Trade
WOF Online Trade Matching Event: New Channels for Cross-border Eyewear TradeThe organizing committee of the China Wenzhou International Optics Fair is delighted to announce the successful hosting of our Online Trade Matching Event on the EYEWEARIN.com…
MODO’s SS24 Brooklyn Made Collection
MODO Eyewear proudly presents two new styles in their Brooklyn Made collection for SS24. These frames are not just accessories; they are a statement of urban style and quality craftsmanship. With designs rooted in a New York aesthetic, they celebrate …