ClearVision Optical Expands Steve Madden Kids
ClearVision Optical has expanded its Steve Madden Kids collection with new releases designed to bring trend-forward styling, wearable fashion details, and elevated aesthetics into the kids eyewear category, helping practices improve frame capture rates among style-conscious tweens and teens.
Designed for style-conscious tweens and middle schoolers, Steve Madden Kids helps practices better engage tweens and young adult patients as they start to relate to brands. Steve Madden is a desirable fast fashion category leader.
The newest releases continue to introduce modern styling trends adapted specifically for growing patients.
New collection features include:
6 new styles, 3 for girls and 3 for boys
Trending narrow metal profiles and contemporary geometric influences
3 new girl styles with fun, expressive details, including glitter, logo accents, and fade colorations
Sporty temple detailing for boys
Prism color effect on a metal style created with heat tinting
The collection was developed to help practices create excitement on the board while supporting stronger patient buy-in during the selection process.
“As kids get older, style becomes a larger part of the eyewear conversation,” said Pamela Elfreich, ClearVision Product Manager. “Steve Madden Kids helps practices meet those expectations with fashion-focused releases designed specifically for kids that want a slightly more grown-up look.”
The latest Steve Madden Kids releases are also available as part of the ClearVision Kids Program, a complete kids eyewear solution designed to help practices serve every stage of growing patients through fit-focused solutions, trend-forward styling, and value-driven assortment strategies.
About Steve Madden
Inspired by rock and roll and his New York roots, Steve Madden’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.
About ClearVision Optical
Founded in 1949, ClearVision Optical is a 77-year-old, award-winning leader in the optical industry, designing and distributing eyewear and sunwear for many of today’s top brands. A privately held company, ClearVision is headquartered in Hauppauge, New York, and is listed on the state’s Historic Business Preservation Registry. It has been recognized as a Best Company to Work For in New York State ten times. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. Licensed and proprietary brands include Revo, ILLA, Uncommon, Adira, Demi + Dash, BCGBGMAXAZRIA, Steve Madden, IZOD, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, and more. Visit cvoptical.com for more information.
Original link: https://www.opticaljournal.com/clearvision-optical-expands-steve-madden-kids/