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Industry News Monday 27th of May 2024
Maxim – The New Signifier Of Max Mara Eyewear

The new iconic and precious detail of Max Mara Eyewear frames is called Maxim: a geometric metal element carefully designed to enhance the eyes and gaze with sophistication.MM5131MM5142MM5141Expressing Max Mara’s elegant and effortless allure and phi…

Industry News Monday 27th of May 2024
LINDA FARROW Presents Sadie And Joey Titanium Sunglasses

LINDA FARROWs artistry and detail innovation abound in new titanium sunglass designs, Sadie and Joey, where temples are highlighted with particular refinement in a new luxurious signature design style. The two sunglass styles make up part of the AW24…

Industry News Monday 27th of May 2024
Altair Eyewear Spring/Summer 2024 Spyder Eyewear Collection

Spyder, one of the world’s most recognizable outdoor and active lifestyle brands, showcases its Spring/Summer 2024 eyewear collection, featuring a variety of premium sport-focused optical and sunglass styles. The latest performance product offerings …

Industry News Tuesday 16th of April 2024
Register as a WOF VIP to Enjoy Free Online Services

The China Wenzhou International Optics Fair (WOF) committee is proud to introduce its groundbreaking eyewear B2B platform, EyewearIn.com (www.eyewearin.com). This innovative platform aims to connect global eyewear buyers directly with top-quality eyew…

Industry News Saturday 30th of March 2024
Longchamp Eyewear Introduces Spring/Summer 2024 Campaign

The Longchamp woman, with her chic, contemporary, and cosmopolitan style, can find her perfect eyewear in the Spring/Summer 2024 collection, showcasing bold shapes, radiant colorations, and exquisite decorations, as seen in the sun and optical styles …

Industry News Saturday 30th of March 2024
WOOW-HOO Time For Funk!

Celebration time! Get away from it all and party with the wicked-hot French brand. WOOW wants you to be a little bit carefree and casual – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming …

Industry News Friday 29th of March 2024
WOF Online Trade Matching Event: New Channels for Cross-border Eyewear Trade

WOF Online Trade Matching Event: New Channels for Cross-border Eyewear TradeThe organizing committee of the China Wenzhou International Optics Fair is delighted to announce the successful hosting of our Online Trade Matching Event on the EYEWEARIN.com…

Industry News Friday 29th of March 2024
MODO’s SS24 Brooklyn Made Collection

MODO Eyewear proudly presents two new styles in their Brooklyn Made collection for SS24. These frames are not just accessories; they are a statement of urban style and quality craftsmanship. With designs rooted in a New York aesthetic, they celebrate …

Industry News Friday 29th of March 2024
Maison Lafont Debuts New Creative Upcycling Sunglasses

Creative upcycling, an exclusive concept developed by designer Thomas Lafont, combines eyewear expertise, eco-design, and creativity. Lafont uses materials from their previous collections to create exclusive acetate colors. The brand employs a thermo …

Industry News Friday 29th of March 2024
Marc Jacobs Spring/Summer 2024 Campaign

Marc Jacobs presents the Spring/Summer 2024 Eyewear Campaign: shot in a very sophisticated private location in London, the new images exude eye-catching and playful energy, elevating the seasonal design of the new bold sunglasses and optical frames.Th…

Industry News Friday 29th of March 2024
Tocco Eyewear Beta 100 Eyeglasses

This Spring, Tocco Eyewear and Studio Optyx presented the latest addition to their rimless customizable collection, the Beta 100 eyeglasses. This new release doubles the pieces within the Tocco collection, allowing for seemingly endless combinations a…

Industry News Friday 29th of March 2024
Sustainable Material & Eyewear - Explore the Power of Green Eyewear

Sustainable Material & Eyewear - Explore the Power of Green EyewearThe 22nd China Wenzhou Intl Optics Fair (WOF) will be held from May 10-12, 2024. As a highlight of this years show, a dedicated Sustainable Material & Eyewear products booth in…

Industry News Wednesday 6th of March 2024
Two Maisons, One Passion // Lafont & Pierre Frey

Maison Lafont is a renowned brand celebrating the art of French craftsmanship and expertise. Recently, they have collaborated with Maison Pierre Frey to create an exciting new collection. This collaboration is a fusion of two iconic creative universes…

Industry News Wednesday 6th of March 2024
Linda Farrow Black Series SS 2024

The BLACK SERIES draws inspiration from LINDA FARROW’s Creative Director and CEO, Simon Jablon who leads the family business with a clear vision for its future, and the knowledge that luxury and masculinity are inextricably linked. With BLACK SERIES,…

Industry News Wednesday 6th of March 2024
Innovation Meets Style | MODO SS24 R 1000 Collection

MODO Eyewear recently introduced the highly anticipated R 1000 collection for SS24, which showcases an exquisite blend of cutting-edge features and fashion-forward designs. Crafted with memory plastic, titanium temples, and innovative screwless hinges…

Industry News Tuesday 27th of February 2024
Seize the Moment: WOF 2024 Welcomes International Buyers to Exclusive Offline Trade Matchmaking

Seize the Moment: WOF 2024 Welcomes International Buyers to Exclusive Offline Trade MatchmakingFrom May 10 to 12, 2024, the esteemed 22nd China Wenzhou International Optics Fair (WOF) is set to unfold at the Wenzhou International Convention and Exhibi…

Industry News Tuesday 27th of February 2024
Unlock Opportunities in the Eyewear Industry: Join the 2024 WOF Online Trade Matching Event

Unlock Opportunities in the Eyewear Industry: Join the 2024 WOF Online Trade Matching Event As the Spring Festival concludes, Chinese eyewear factories are gearing up for fresh orders to kickstart the new year. Following MIDO 2024 in Milan, overseas e…

Industry News Friday 23rd of February 2024
Orgeen Optics Danish Delight

Within the intimate confines of the rgeen Studios in Copenhagen, Petra Kleis’ artistry with light and shadow has adeptly captured the essence of Orgeen Optics’ “Danish Delight” campaign. The imagery showcases two models, each embodying a blend of …

Industry News Thursday 22nd of February 2024
Ultra Limited Goes Ultra Fresh

Italian brand Ultra Limited unveiled four all-new sunglasses at MIDO 2024. Known for its distinctive fusion of elegance and cutting-edge style, the brand is proud to debut the all-new Lido, Pellestrina, Spargi, and Potenza models.As part of the ground…

Industry News Thursday 22nd of February 2024
JPLUS Summer Collection Vol. IV

The new JPLUS SUMMER 24 COLLECTION – Vol. IV is a hymn that aims at rediscovering and fully enhancing the brand’s multifaceted identity, an identity that has never been abandoned and is now even strengthened in its most authentic DNA matrix: “the c…