Europa Eyewear Unveils Scott Harris District
Europa Eyewear announces the launch of Scott Harris District, a new high-design Scott Harris sub-collection that redefines the intersection of aspirational design and accessible pricing in the optical market. This debut collection marks the most elevated, design-forward expression of the Scott Harris brand to date, featuring six impact-making, thoughtfully designed unisex styles tailored for trend-seeking consumers seeking distinctive, elevated eyewear without the luxury markup.
Bridging the Gap Between Luxury Appeal and Market Accessibility
SHD-001
Scott Harris District addresses a critical opportunity in today’s optical landscape: serving style-conscious consumers who appreciate luxury design aesthetics but also accessible pricing. The collection delivers sophisticated, architecturally-inspired eyewear that allows optical retailers to capture the growing segment of patients intrigued by high-end brands without committing to luxury price points.
SHD-002
“District pushes Scott Harris’ style boundaries while maintaining the quality, comfort, and fit our customers depend on,” said Melanie Burns, VP of Product from Europa Eyewear. “This collection enables optical professionals to appeal to a more niche, design-savvy patient base without the financial barriers of traditional luxury lines.”
SHD-003
Design Excellence in Every Detail
The Scott Harris District collection features:
Architectural Beveling: Dimensional detailing that creates visual depth and sculptural interest
Elevated Hardware: Premium temple end caps, grooved accents, and coined details typically reserved for higher price tiers
5-Barrel Standard Hinges: Ensuring durability and smooth operation
Sculptural Silhouettes: Bold yet clean shapes that make subtle statements
A Rich Color Palette: Sophisticated hues designed to enhance and blend with personal style
SHD-004
Strategic Positioning for Optical Retailers
Scott Harris District offers optical professionals a strategic advantage:
Appeals to design-conscious patients without requiring a luxury inventory investment
Captures the aspirational luxury customer with an attainable price point
Provides gender-neutral styling with six versatile introductory styles
Delivers premium perceived value through thoughtful design execution
SHD-005
About Scott Harris District
Elevated. Individual. Distinctly you.
Scott Harris District exists for the modern, worldly consumer who demands design-driven eyewear that expresses personal style without compromise. The collection combines luxe-inspired detailing with the accessible pricing philosophy and reliable quality that has made Scott Harris a trusted name in optical retail.
SHD-006
ABOUT EUROPA EYEWEAR
Europa is one of the largest independent designers and manufacturers of eyewear in the United States, offering a diverse portfolio of 11 independent brands. Founded by Alan and Cynthia Shapiro in 1977 and led by Scott Shapiro since 2010, Europa is a leading independent eyewear company. The company has launched innovative brands like STATE Optical and established a state-of-the-art eyewear manufacturing facility in Chicago. The company’s portfolio also includes American Optical, which is manufactured in the company’s Chicago factory from premium global components.
Original link: https://www.opticaljournal.com/europa-eyewear-unveils-scott-harris-district/