Industry News

A love letter to London, Water’s Edge drifts along the bank of the Thames, where strength meets serenity and confidence glimmers like light on the water. For the new season, Linda Farrow’s muses are captured in moments of quiet power: by Tower Bridge, beneath Big Ben, reflected in the glass of the London Eye. Always poised, always in control.

A Luxurious, Detail-Driven Collection

Each frame for A/W 2026 is a study in precision for those obsessed with detail. Every surface is considered, from double-color precious plating and engine-turned honeycomb temples, to hand-painted eyelet hardware and high-shine Italian acetate.

This season, Linda Farrow introduces photochromic lenses by Barberini, designed to move effortlessly from day to dusk. The Blair frame debuts a new laminated core wire, sealed within the temple to reveal a metallic sheen and fine etching beneath the surface.

A palette of river tones, from antique gold and deep brown to washed blue evoke the reflective mood of the Thames at twilight. Water’s Edge captures that balance between intimacy and independence, between soft light and steely resolve. Luxury with depth and confidence, in every glance.

Check out this new campaign and the entire Linda Farrow collection during MIDO
Pavillion 2 – Booth V57 V61 Z58 Z60

About Linda Farrow

Originally a fashion designer herself, Linda Farrow established her eponymous brand in 1970 and was one of the first designers to treat sunglasses as real fashion accessories. Today, more than 50 years on, Linda Farrow has established itself as a global fashion brand that places unwavering quality at the forefront of its designs. With frequent celebrity sightings including Gigi and Bella Hadid, Rihanna, Beyonce, Kendall Jenner, Hailey Bieber, and Lady Gaga, to name a few, and multiple ongoing collaborations with the world’s most acclaimed designers, Linda Farrow’s pace shows no signs of abating.

Original link: https://www.opticaljournal.com/linda-farrow-waters-edge-campaign-preview-a-w-2026/