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Industry News Tuesday 8th of March 2022
Eschenbach Introduces its New Acunis FL-41 Filters

Eschenbach Optik of America, Inc. introduced its new Acunis FL-41 filters which are designed for patients with light sensitivity due to migraines, traumatic brain injury, and other eye conditions. Acute light sensitivity is common with migraines and o…

Industry News Monday 7th of March 2022
?rgreen Imaginary Lines 2022

rgreen IMAGINARY LINES collection continuously pushes the limits of premium quality Japanese titanium—the stable material that has served as the cornerstone of their brand for over 20 years. Re-interpretation titanium eyewear for a younger, fashion-f…

Industry News Friday 4th of March 2022
A Symphony Of Light – Silhouette Eos

This season, Silhouette is pushing the envelope with the captivating designs of the new Eos View collection. The collection pulls influence from Eos, the goddess of the dawn, known for creating the symphony of colors and light that fills the sky short…

Industry News Thursday 3rd of March 2022
PAST. PRESENT. FUTURA. SILHOUETTE

Thanks to its extraordinary design qualities, Silhouette’s Futura Collection became a global bestseller when it first hit the scene back in 1973. With the launch of the limited edition Futura Dot, Silhouette is showing that it still maintains the hig…

Industry News Tuesday 1st of March 2022
WestGroupe Launches FYSH 2022 Visual Campaign

With boldness and confidence at the core of the FYSH brand, the Modern Morocco theme of the 2022 campaign is a perfect fit, highlighting the brand’s love of color and pattern.The campaign, shot in a Hollywood Hills Moroccan mansion by the famed fashi…

Industry News Monday 28th of February 2022
Hubble Sets Sights on Eyewear with Launch of Frames By Hubble

Hubble Contacts, which disrupted the marketplace for daily contact lenses, today announces the launch of Frames By Hubble. The Company is offering a broad collection of stylish and affordable prescription eyeglasses and sunglasses. Frames By Hubble wi…

Industry News Friday 25th of February 2022
BCBGMAXAZRIA Welcomes New Optical & Sun Styles From Clearvision

Ireland Basinger Baldwin wearing ArlaBCBGMAXAZRIA is welcoming change not only with new optical and sun releases, designed and distributed by ClearVision Optical but with new additions to their team. Italian native and experienced designer, Albino Rig…

Industry News Thursday 24th of February 2022
MONOQOOL Shoots S/S 2022 ‘Past Meets Future’ Campaign

Filmed and photographed on location in one of Copenhagen’s prestigious private “castle-like” villa, a place of imposing refinement, artistic details, and heritage 1920s style, the new campaign by Danish eyewear design company MONOQOOL is a work of …

Industry News Wednesday 23rd of February 2022
VOLTE FACE – Special Focus on R

Essential in the women’s collections of the Maison Jean-Franois Rey, the brand VOLTE FACE conveys the idea of French elegance, delivering singular, refined, and always very detailed pieces. It has unique know-how, like the large jewelry houses, reve…

Industry News Tuesday 22nd of February 2022
Ad Lib light – Live in Color

Ad Lib light titanium glasses, for the young and young at heart, deliver an outstanding level of style, quality, and comfort. Japanese technology meets European design and the latest color trends in understated, urban looks that men and women will lov…

Industry News Monday 21st of February 2022
GLASSES ACCESSORY BRAND – DIFFUSER TOKYO

On the blog, I have probably not spoken much on glasses accessories and focused more on the eyewear itself. There is no particular reason as to why I don’t cover accessories much, it is simply because I have not come across something that wows me yet…

Industry News Saturday 19th of February 2022
KOMONO – Come As You Are – SS22

Come As You Are, the theme of the 2022 collection, focuses on the emphasis that KOMONO wants to put into its forward-thinking communities. KOMONO’s mission is to add to people’s unique identity and become part of their nature, by always staying true…

Industry News Friday 18th of February 2022
I-Man: The New Immagine 98 Brand Dedicated Exclusively To Men

Immagine 98 presents I-Man, the collection of eyewear frames dedicated exclusively to male purchasers. Designed after careful market analysis, involving retail outlets in Italy, France, Germany and other key nations, these models are intended for a yo…

Industry News Thursday 17th of February 2022
See the World Through A Different Lens – Loving Victorious Beings

Merging wellness, science, and style, Loving Victorious Beings is a new luxury eyewear label created by scientists, artisans, and lovers of life. Designed to enhance our personal wellbeing, the collections incorporate cutting-edge science and vibratio…

Industry News Wednesday 16th of February 2022
IOT Introduces New Camber Steady Plus Progressive Lenses

Innovation is at the heart of everything at IOT. In today’s competitive environment it is important for eye care professionals to be able to offer the most innovative products and the best technologies so they can differentiate their businesses.New C…