Shamir launches Sun Intelligence
Shamir, a world-leading developer of optical lenses and part of EssilorLuxottica group, announced Shamir Sun Intelligence™, a premium optical design engineered to address key needs in the sun. This is new design provides Eye Care Professionals with a streamlined way to dispense prescription lenses enhanced for outdoor vision, supporting sharp vision in different outdoor conditions and activities.
AI-driven design for outdoor vision needs
Shamir Sun Intelligence™ is a new, AI-driven optical design created specifically for outdoor environments. It combines multiple optical design elements, suited to varied sunglass frames and prescriptions. Providing wide fields of view, it enables sharp vision in motion and precision vision for viewing digital devices. The design helps wearers manage frequent gaze changes, shifting focus distances, and varying outdoor surroundings.
Shamir Sun Intelligence™ is engineered for a wide range of prescriptions, frame types, shapes, and curves – from flat to wraparound – enabling wearers to choose styles that match their preferences and outdoor vision needs.
Advanced protection and accurate fit
The Sun Rx by Shamir offering includes advanced technologies that upgrade sun eyewear and work seamlessly with the Sun Intelligence™ optical design. The Shamir iFit™ AI-driven frame-fit measurement solution further supports Eye Care Professionals’ Sun Rx capabilities, helping them ensure an optimal fit by detecting and measuring pupils through tinted lenses.
“Finding the perfect prescription sunglass lenses can seem complex, especially when choices are limited by the individual’s vision needs. Sun Rx by Shamir eliminates the hassle, giving wearers the freedom to choose the sunglass frames they love” said Bruno Decreton, Chief Marketing Officer at Shamir. “With the new Shamir Sun Intelligence™ design, Eye Care Professionals can easily and confidently provide premium Sun Rx eyewear aligned with each customer’s specific vision needs and chosen sunglasses frame.”
About Shamir Insight Inc.
Shamir Insight, Inc. (San Diego, CA), designs and manufactures premium progressive lenses and molds for the ophthalmic industry. Serving as the Sales & Marketing center for the USA, Canada, Central/South America, and Mexico, Shamir Insight specializes in the marketing of premium progressive lenses, anti-reflective coatings, and innovative technologies under product brand names such as Shamir Glacier Expression™, Shamir Autograph Intelligence®, Shamir Autograph III®, Shamir Autograph II®, Shamir InTouch™, Shamir Spectrum™, Shamir FirstPAL™, Shamir Golf™, Shamir Relax™, Shamir Attitude III®, Shamir Duo™, Shamir Computer™, and Shamir WorkSpace™.
Original link: https://www.opticaljournal.com/shamir-launches-sun-intelligence/