World Sight Day to Put People at Its Heart
IAPB has launched the 2025 World Sight Day campaign, urging the eye health sector – and beyond – to #LoveYourEyes. Taking place on 9 October, the campaign kicks off today with a powerful invitation: help put people at the heart of eye health, making it a priority for individuals, communities, and governments worldwide.
Led by IAPB and building on the success of the last four years, the #LoveYourEyes campaign continues to remind everyone, everywhere to prioritise their own eye health, while calling for accessible, available, and affordable eye care for all.
This year, the campaign spotlights the power of people, putting stories, lived experiences, and community action at the heart of the movement. Focusing on:
Every Story Counts – an opportunity for sharing real-life eye health experiences that remind us that at the heart of every piece of data is a person.
The Global Challenge – bringing eye screenings to political leaders and policymakers, ensuring those in power see first-hand why eye health is important to global economic growth.
Encouraging everyone to #LoveYourEyes and get a sight test for World Sight Day.
The IAPB World Sight Day Photo Competition – celebrating 10 years of compelling visual storytelling, showing the world what it truly means to #LoveYourEyes.
“World Sight Day is more than one day; it is a movement that grows each year. The earlier you get involved, the greater the impact is,” said Simon Darvill, IAPB Director of Communications, Campaigns and Events. “We have comprehensive tools to help guide everyone’s plans and lots of campaign resources to help amplify your efforts. I invite everyone to be part of the sector’s biggest day for collective action and public engagement.”
World Sight Day is led by IAPB, championed by more than 250 IAPB member organisations globally and supported by IAPB Love Your Eyes Global Partners, including Abbvie, AMGEN, Bayer, CBM, CooperVision, Cure Blindness Project, The Fred Hollows Foundation, Hoya, Johnson & Johnson Vision, National Vision, Safilo, and Sightsavers.
Visit iapb.world to explore toolkits, access campaign materials, and start planning your activities.
About IAPB
The International Agency for the Prevention of Blindness (IAPB) is the overarching alliance for the global eye health sector, with more than 250 member organisations in over 100 countries working together for a world where everyone has universal access to eye care. IAPB believes in a world in which no one is needlessly visually impaired, where everyone has access to the best possible standard of eye health, and where those with irreparable sight loss achieve their full potential. Our key priorities are global advocacy, campaigning on a different level, sharing knowledge, and strengthening the network.
About World Sight Day
World Sight Day is coordinated by IAPB and is an annual day of awareness, held on the second Thursday of October. It is an opportunity to focus the world’s attention on eye care. World Sight Day 2025 will be held on Thursday, 9 October 2025.
About Love Your Eyes
The Love Your Eyes campaign was launched as part of World Sight Day 2021, it is a year-round campaign to raise the profile of eye health, encouraging the public to take care of their own eye health and raise the profile of the 1.1billion people worldwide who have eye health conditions and do not have access to treatment.
About Love Your Eyes Global Partners
World Sight Day is supported by IAPB Love Your Eyes Global Partners, including Abbvie, AMGEN, Bayer, CBM, CooperVision, Cure Blindness Project, The Fred Hollows Foundation, Hoya, Johnson & Johnson Vision, National Vision, Safilo, and Sightsavers.
Original link:https://www.opticaljournal.com/world-sight-day-to-put-people-at-its-heart/