China Xiamen International Optics Fair
The 2025 China Xiamen International Optics Fair (XMIOF), one of Asia’s most influential trade events for the eyewear industry, is set to return from November 20–22, 2025, at the Xiamen International Conference & Exhibition Center.
Spanning 60,000 square meters (645,000 square feet), the fair will host over 800 global brands and attract more than 40,000 professional visitors, providing unmatched opportunities for networking, product launches, and strategic partnerships across the Asian eyewear market.
A Strategic Platform for Growth
Recognized for its dynamic environment and industry relevance, XMIOF continues to serve as a key platform for:
Launching new eyewear collections
Expanding distribution networks in Asia
Meeting buyers, retailers, and decision-makers from across the globe
Participating brands include world leaders such as Kering, EssilorLuxottica, Safilo, De Rigo, Marcolin, alongside top Asian names like Bolon, Helen Keller, and PARIM.
International Perks & Exclusive Hospitality
To further encourage global participation, XMIOF offers complimentary 5-star hotel accommodations for qualified buyers from outside mainland China (including Hong Kong, Macau, and Taiwan), subject to confirmation by the organizing committee.
New in 2025: Four Specialized Theme Zones
SMART GLASSES ZONE
Showcasing the latest in AI-powered and AR-integrated eyewear from innovators like SUPERHEXA (Beijing), Magic Palm (Taiwan), and MLIB (Shenzhen)—featuring real-time translation, audio control, AR navigation, and health monitoring.
VISION & EYE HEALTH ZONE
Highlighting the shift from correction to prevention in vision care. Discover advanced products from NIDEK (Japan), SUOER (Tianjin), Supore (Shanghai), and more, including defocus lenses, automated optometry devices, and senior eye care solutions.
SPORTS EYEWEAR ZONE
Responding to global fitness trends, this zone features high-performance eyewear with anti-fog, photochromic, and interchangeable lens technologies from leaders like OUTDO (Xiamen), KAPVOE (Xiamen), and HOBA (Beijing).
DESIGNER GLASSES ZONE
Where fashion meets function. Explore designer collections from local innovators such as Design Fan (Shenzhen) and MAOSHANG (Hangzhou)—featuring 3D-printed frames, sustainable materials, and art-inspired concepts.
Why Xiamen?
Located in Southeast China, Xiamen is a major eyewear manufacturing hub with easy access to Hong Kong, Taiwan, and Southeast Asia. It is adjacent to Guangdong, home to many of China’s top eyewear design and production facilities.
The fair offers a brand-focused environment, bolstered by digital marketing campaigns and onsite media exposure—ideal for both emerging labels and established industry leaders.
About Xiamen International Conference & Exhibition
The China Xiamen International Optics Fair (XMIOF) 2025 is scheduled for November 2022, 2025, in Xiamen, China. It will be held at the Xiamen International Conference & Exhibition Center. This event is a leading eyewear and optics trade show in Asia, attracting international brands, regional leaders, and key buyers. The fair is known for showcasing the latest trends in eyewear and optical technology and providing opportunities for networking and business expansion.
Original link: https://www.opticaljournal.com/china-xiamen-international-optics-fair/