Lowercase x Tellason
Lowercase and Tellason have teamed up for a collaboration that brings together Brooklyn-made eyewear and San Francisco’s denim legacy. It’s a story of shared values, local manufacturing, and timeless style – rooted in craft and culture.
CASSADY
Tony and Pete, founders of Tellason, have always done things their own way. From their early days bonding over punk records and Fast Times at Ridgemont High, to launching a denim brand during the 2009 recession, they’ve stayed true to their belief in quality over compromise. That same spirit runs through Lowercase – a small-batch eyewear brand building every frame in-house at their Brooklyn workshop.
ASHE
This capsule collection brings their worlds together in three distinct silhouettes – each cut from a blue marble acetate inspired by the look and soul of well-loved denim. The material has a rich texture and deep tonal character that gives each frame a grounded, wearable feel – elevated yet easy, just like your favorite pair of jeans.
HUSTLER
The Cassady is relaxed and effortless, with a square shape softened by subtle curves – perfect for sunny days in the city or cross-country detours. Ashe is clean and confident, with just enough edge to feel cool but never try-hard. And the Hustler turns up the volume with its bold, aviator-inspired frame – a nod to American grit, garage rock, and classic muscle.
Handmade in NYC. Built to last. Inspired by denim.
About Lowercase NYC
Lowercase was established in 2016 with a love for eyewear and a commitment to craftsmanship. Every one of its frames is carefully crafted from the best imported materials in its factory in Brooklyn. Every frame tells its own unique story, drawing inspiration from New York City. By focusing on thoughtful production processes, Lowercase ensures each item is made to be durable and valued for years to come.
About MODO
MODO was born in 1990 in SoHo, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation. Brands include MODO, Eco, Derek Lam 10 Crosby, One for one, and Lowercase. MODO is a global company with offices in New York, Milan, and Stockholm.
Original link: https://www.opticaljournal.com/lowercase-x-tellason/