Bajío Sunglasses Launches Rx Program With LAPIS Blue Light Blocking
Bajo, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April 2021. This pro…
Flexon Eyewear Introduces Flexon Plastics
Flexon Eyewear, a Marchon Eyewear, Inc. brand, announces a new product offering pairing Flexon memory metal temples with fronts made from Ultem, a unique material that’s known for its lightweight and durable properties. Flexon paired with Ultem creat…
Jimmy Choo Unveils Autumn 2021 Campaign Starring Hailey Bieber
Jimmy Choo introduces Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE.Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and intimate close-ups. Hailey’s gaze is confiden…
AM Eyewear Kochi Collection For Spring/Summer 2022
AM Eyewear has crafted a journey across time and continents in their Kochi Collection, evoking wondrous adventures through the vibrant cultures of a world that’s inspired season after season of iconic frames from the cult eyewear label.AM ScategniEar…
Etnia Barcelona To Celebrate 20 Years
Twenty years have passed since when, back in September 2001, for the very first time, Etnia Barcelona presented the most colorful collection the market had ever seen. David Pellicer, CEO, and owner of the company, still fondly recalls the surprise in …
AN EYEWEAR COLLECTION THAT ISN’T PART OF A BRAND
When we hear the words “eyewear collection” we immediately think, oh what brand is launching a new collection? What if someone out there is trying to launch an eyewear collection but without launching a brand? An eyewear collection that is just a …
AbbVie and REGENXBIO Announce Eye Care Collaboration
AbbVie (NYSE: ABBV) and REGENXBIO Inc. (Nasdaq: RGNX) recently announced a partnership to develop and commercialize RGX-314, a potential one-time gene therapy for the treatment of wet age-related macular degeneration (wet AMD), diabetic retinopathy (D…
Peoples From Barbados (PFB) In London
Peoples from Barbados Eyewear brings its unique artisan design and color palette to London this season in a campaign shot on location in a secret corner of Hampstead Heath, North London.Optometrist and optical entrepreneur, Alicia Hartman, has close t…
Euroinsights – Minimalist Mood – Maximum Impact Hall of Frames Zurich
The age of minimalism filters into many areas of our lives, as home decor, automobiles, our smartphones, and architecture are streamlined and imbued with uncluttered aesthetics.Optical frames are clearly present on this minimalist stage, as evidenced …
Wolf Eyewear and HOYA LENS UK Partner to Curb Myopia
Wolf Eyewear in partnership with HOYA, announced the launch of two new Wolf Cubs frames, each in three vibrant colorways designed to combat myopia in children.With changing lifestyles, children are spending more time in near-work activities like using…
OKIA: A New Step Towards A Better World
A new step forward for a better green consciousness: OKIA has been recently appointed with the ISCC (International Sustainability and Carbon Certification), a globally leading certification system that offers solutions to address sustainability requir…
Aspire For Fall 2021
Aspire Eyewear has released their latest collection of frames for Fall 2021 a very robust release with six brand new models. This release consists of three new models made entirely of titanium and the other three models are Aspire’s SDA: Special Delu…
SAFILO And CHIARA FERRAGNI Sign New Licensing Agreement For Eyewear Collection
Chiara FerragniSafilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announced a multi-year global licensing agreement for the design, manufacture, and distribu…
Marcolin Announces 3-Year Partnership With Treedom and Timberland Eyewear
Marcolin, a worldwide leading company in the eyewear industry, announces a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener.Always keen to the e…
New HAPTER Icons Line For Fall 2021
To the most demanding mountaineers, those who love to explore by wandering every day in metropolitan environments. The Icons line by HAPTER is dedicated to them, the collection of optical frames and sunglasses that takes inspiration from the retro sty…
A Picture Is Worth More Than 1000 Words – Postcards From California
We are a visual organism. We are all attracted to what we see. So much so, seeing is what we have chosen for a profession. So why is it so many businesses don’t look at what we see when we’ve all chosen a profession that helps people see? Why is so…
Euroinsights – Silmo Paris 2021 – Eyewear Reunion
The eyewear world eagerly anticipates Silmo’s 2021 edition that opens on 24th through 27th September at Paris Nord Villepinte. Designers, opticians, exhibitors, and visitors look forward to meeting in person again, with safety concerns in compliance …
Euroinsights – Hall of Frames Zurich
Independent eyewear designers and their stylish selections will inspire and invigorate opticians and visitors at Hall of Frames Zurich – 12th and 13th September. The event has particular significance this year, as after a long hiatus due to the pande…
Sandro Paris – Bespoke Autumn Neutrals
Sandro combines modernism with bespoke detailing for both men and women in their Autumn/Winter eyewear collection. The easy-to-wear designs are mixed with lightweight acetates and metals.For Women, the trendy hexagonal shape of SD4015 with bicoloratio…
Thunderous Response To VisionPlus EXPO 2021, Dubai Continues
Since its announcement, VisionPlus EXPO has been receiving visitor registrations of opticians, optometrists, and eye care professionals from across the globe. On the last count, registrations were on track to achieving their target of getting visitors…