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Industry News Thursday 25th of March 2021
GIGI Studios – Just the way you are

brands | March 24, 2021GIGI Studios – Just the way you areGIGI Studios has started 2021 ambitiously with a new campaign and new segmentations of its collectionswords Editorial StaffThe Spanish brand based in Barcelona, Gigi Studios, has started 2021 …

Industry News Wednesday 24th of March 2021
AirArt Individual – True Personalize Jewels For Men

AirArt Individual – True Personalize Jewels For MenBy Daniel Feldman-March 23, 2021AirArt Eyewear was created with one fundamental goal in mind: to contribute to the international spread of French creativity, know-how, and luxury.The men’s segment i…

Industry News Tuesday 23rd of March 2021
A chat with… Vera Wang

interviews | March 22, 2021A chat with… Vera WangIn the 2021 Vera Wang campaign created by Kenmark Eyewear, the fashion designer herself models the styles of the new eyewear collection; with boldness and femininitywords Alessandra AlbarelloAn eclecti…

Industry News Monday 22nd of March 2021
自信當道、美麗相隨 Confidence Makes Beauty

自信當道、美麗相隨 Confidence Makes Beauty本期除了推薦當紅的18副眼鏡品牌外,在Loop Metropolitan Top 10你一定要知道的智能科技 ? 未來所趨,本期封面品牌LINDBERG創建至今三十多年來,受到上百座國際獎項的認可與加持,同時,更被丹麥女王瑪格麗特二世 (Margrethe …

Industry News Friday 19th of March 2021
Mexx – Eyewear for real people

brands | March 18, 2021Mexx – Eyewear for real peopleMexx – the brand that started in Amsterdam with a kiss – has been designing quality eyewear since 1986, taking inspiration from the energy of the citywords Marica GobbatelliCreated by the visiona…

Industry News Thursday 18th of March 2021
Einstoffen-Very Swiss positivity

notes | March 10, 2021Einstoffen-Very Swiss positivity Going back to the roots to look forward… the philosophy behind Einstoffen gets the brand thinking about an exiting futurewords Editorial StaffMore than 100 new frames, combined with a collection …

Industry News Wednesday 17th of March 2021
Morel – The Lightec collection

notes | March 12, 2021Morel – The Lightec collectionLightness, comfort and elegance are what characterized the Lightec collection by Morelwords Editorial StaffMorel’s Lightec collection presents frames that combine lightness, comfort and elegance wi…

Industry News Tuesday 16th of March 2021
Etnia Barcelona – The Eufluoria collection

notes | March 15, 2021Etnia Barcelona – The Eufluoria collectionEtnia Barcelona presents the Eufluoria collection, a capsule characterized by colors and a state of Euphoria. words Editorial StaffEtnia Barcelona presents a new capsule collection burst…

Industry News Thursday 11th of March 2021
La Fnof veut un repositionnement du 100 % santé et la suppression du présentoir dédié en magasin

Dans une lettre aux adhrents, Alain Gerbel, prsident de la Fnof, revient sur les rcentes attaques contre la profession, accuse de freiner sciemment le dveloppement du 100 % sant en optique. Il plaide galement en faveur de la prescription des quipement…

Industry News Thursday 11th of March 2021
BENOPTIC pénètre le marché de l’optique au Maroc

L’esprit BEN OPTIC c’est une entreprise familiale votre coute pour rpondre vos besoins en terme de qualit, de dlai de livraison, et bien videmment de cot !Fort de 30 annes d’exprience, notre quipe est form pour vous aider choisir les verres adap…

Industry News Thursday 11th of March 2021
Fleye Copenhagen – Elements of art

A trip to Thorvaldsens Museum inspires Fleye Copenhagen in the creation of its new collection. Every frame is the intersection of craft and artFleye Copenhagen’s journey for the enhancement of Danish excellence continues, and now it is the turn of Th…

Industry News Wednesday 10th of March 2021
Pourquoi cligne-t-on des yeux

D’aprs les scientifiques, l’tre humain cligne des yeux approximativement 30 000 fois par jour soit 15 20 fois par minute, sachant que cette frquence peut s’accentuer ou diminuer selon les circonstances (travailler devant l’cran) ou l’tat psychol…

Industry News Wednesday 10th of March 2021
Lindberg – Create your own style

Lindberg – Create your own styleThis season, Lindberg proposes three different collections, giving wearers the opportunity to customize every element of the frame to suit their style. words Marica GobbatelliFor the upcoming season, the Danish brand …

Industry News Tuesday 9th of March 2021
CHOOSE FUN, CHOOSE COLOUR BUT ALWAYS CHOOSE COMFORT

If you’re investing in eyewear that reflects your personality you can easily be swayed by the look alone. But if you want to keep loving that frame long after your first smitten, make sure it loves you too.‘STEPPERS frames are designed with ‘fit fo…

Industry News Monday 8th of March 2021
Des lunettes écologiques à base de coquillages

Anime par sa volont de solutionner les problmes environnementaux lis l’industrie ptrochimique, la marque qui clbre tant l’excellence franaise que l’esprit co-responsable, Friendly Frenchy, s’enrichit d’une premire collection de lunettes 100% bio…

Industry News Monday 8th of March 2021
Mykita – In Living Color

Mykita – In Living ColorMykita’s new 2021 campaign “In Living Color” taken by Mark Borthwick in New York, celebrates the richness of our life words Editorial StaffMykita launches its 2021 campaign “In Living Color” with a portfolio of creative …

Industry News Friday 5th of March 2021
Changes At CAZAL

Katharina Schlager, CEO and Creative Director, has left the management of op Couture Brillen GmbH on 30 November 2020 and will continue working for the company in an advisory capacity until the end of March. Allan Rasmussen has been Head of Product &a…

Industry News Thursday 4th of March 2021
Article One Joins The Optical Foundry

The Optical Foundry announced the addition of Article One to their already diverse portfolio of independent eyewear brands which include: I.a.Eyeworks, Fiction, OGI, OGI kids, Seraphin, Seraphin Shimmer, Red Rose, and SCOJO New York.Launched in 2016, …

Industry News Thursday 4th of March 2021
Les premiers stades de la vision de bébé

On a longtemps considr le nouveau-n comme aveugle. Aujourdhui, ces thses sont oublies et des expriences ont mme mis en vidence une sensibilit la lumire ds le septime mois de vie intra-utrine. Lumire, couleurs, courbes et contrastes… Bb ne se lasse p…

Industry News Thursday 4th of March 2021
Astigmatisme : sympt?mes, diagnostic et corrections

Lastigmatisme est dautant plus gnant quil perturbe la vision de prs, de loin et est assez souvent associ dautres troubles comme une hypermtropie ou une myopie. Lorsquil est lger et non diagnostiqu, cest la premire cause de fatigue visuelle ! Aussi, a…