AirArt Individual – True Personalize Jewels For Men
AirArt Individual – True Personalize Jewels For Men
By Daniel Feldman-March 23, 2021
AirArt Eyewear was created with one fundamental goal in mind: to contribute to the international spread of French creativity, know-how, and luxury.
The men’s segment is an opportunity to develop a value strategy in the optical market. More loyal, less sensitive to fashion effects but driven by technology and know-how, men spend 35% more than women on personal luxury products. They generate 2x more growth than women in the luxury sectors (sources: Euromonitor for Vogue, Institut Français de la Mode, Shullman Research Center).
AirArt believes the future of luxury is about placing the consumer in the center of the manufacturing and design process. This is why they have developed an ecosystem and services dedicated to the well-being and exclusivity of our clients. Thanks to AirArt Individual, it is possible to tailor our frames to create an exceptional, unique, and hand-made eyepiece by French craftsmen:
The face can be made to measure in acetate or buffalo horn, a natural noble soft and light material with unequaled comfort.
The functional counterweights of our temples, the signature of the brand, can be personalized and made with the solid gold of one’s choice, and possibly set with a gem in our jewelry workshops.
The luxurious case can be made in the color of one’s choice and with the finest exotic leathers in the world, in compliance with the Convention on International Trade in Endangered Species of Wild Fauna and Flora.
Like a jewel, the frame can be maintained in our workshops: any object of value deserves regular care over time. A courtesy frame of identical shape is then graciously lent so that the client’s visual comfort and pleasure should not be altered during the maintenance.
AirArt Horn
ABOUT AIRART
French Luxury dedicated to Men. Their unique concept was imagined by Frédéric Pons, also co-founder of Hoehl’s | Paris, Wellness High-Jewellery. Made in France, AirArt uses the most demanding craftsmanship and avant-garde technologies to unveil a rare quality that is guaranteed for life. Each of their glasses requires around 150 operations and around 20 hours of labor.
In addition to platinum, ceramics, and 21 karat gold, the collection makes exclusive use of DiamondBlack® technology, directly derived from aeronautics: the hand diamond-polished, satin-finished, and brushed metal parts are coated with diamond and graphite particles for unequaled protection and the most refined and luxurious finish. AirArt also offers exclusive services that allow you to care for your frames like a jewel, or to personalize functional pieces made in solid gold, or even set with a gem, in our jeweler’s workshop. Of course, AirArt complies with the stringent European environmental standard REACH.
A unique functional signature: individual weight repartition for exceptional comfort. AirArt frames have an optimized weight distribution that saves 25% of the weight on the nose. In addition, their unique variable geometry, inspired by aeronautical engineering, guarantees perfect stability regardless of the wearer’s optical lenses. Indeed, the mass of a corrective lens can be very variable, up to 4 times heavier than an afocal demo lens.
The result: the glasses remain comfortable, perfectly balanced, and pleasant to wear throughout the day. See their entire line on their website https://www.airart-eyewear.com.