Peoples From Barbados (PFB) In London
Peoples from Barbados Eyewear brings its unique artisan design and color palette to London this season in a campaign shot on location in a secret corner of Hampstead Heath, North London.Optometrist and optical entrepreneur, Alicia Hartman, has close t…
Euroinsights – Minimalist Mood – Maximum Impact Hall of Frames Zurich
The age of minimalism filters into many areas of our lives, as home decor, automobiles, our smartphones, and architecture are streamlined and imbued with uncluttered aesthetics.Optical frames are clearly present on this minimalist stage, as evidenced …
Wolf Eyewear and HOYA LENS UK Partner to Curb Myopia
Wolf Eyewear in partnership with HOYA, announced the launch of two new Wolf Cubs frames, each in three vibrant colorways designed to combat myopia in children.With changing lifestyles, children are spending more time in near-work activities like using…
OKIA: A New Step Towards A Better World
A new step forward for a better green consciousness: OKIA has been recently appointed with the ISCC (International Sustainability and Carbon Certification), a globally leading certification system that offers solutions to address sustainability requir…
Aspire For Fall 2021
Aspire Eyewear has released their latest collection of frames for Fall 2021 a very robust release with six brand new models. This release consists of three new models made entirely of titanium and the other three models are Aspire’s SDA: Special Delu…
SAFILO And CHIARA FERRAGNI Sign New Licensing Agreement For Eyewear Collection
Chiara FerragniSafilo, a worldwide leader in the design, manufacturing, and distribution of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announced a multi-year global licensing agreement for the design, manufacture, and distribu…
Marcolin Announces 3-Year Partnership With Treedom and Timberland Eyewear
Marcolin, a worldwide leading company in the eyewear industry, announces a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener.Always keen to the e…
New HAPTER Icons Line For Fall 2021
To the most demanding mountaineers, those who love to explore by wandering every day in metropolitan environments. The Icons line by HAPTER is dedicated to them, the collection of optical frames and sunglasses that takes inspiration from the retro sty…
A Picture Is Worth More Than 1000 Words – Postcards From California
We are a visual organism. We are all attracted to what we see. So much so, seeing is what we have chosen for a profession. So why is it so many businesses don’t look at what we see when we’ve all chosen a profession that helps people see? Why is so…
Euroinsights – Silmo Paris 2021 – Eyewear Reunion
The eyewear world eagerly anticipates Silmo’s 2021 edition that opens on 24th through 27th September at Paris Nord Villepinte. Designers, opticians, exhibitors, and visitors look forward to meeting in person again, with safety concerns in compliance …
Euroinsights – Hall of Frames Zurich
Independent eyewear designers and their stylish selections will inspire and invigorate opticians and visitors at Hall of Frames Zurich – 12th and 13th September. The event has particular significance this year, as after a long hiatus due to the pande…
Sandro Paris – Bespoke Autumn Neutrals
Sandro combines modernism with bespoke detailing for both men and women in their Autumn/Winter eyewear collection. The easy-to-wear designs are mixed with lightweight acetates and metals.For Women, the trendy hexagonal shape of SD4015 with bicoloratio…
Thunderous Response To VisionPlus EXPO 2021, Dubai Continues
Since its announcement, VisionPlus EXPO has been receiving visitor registrations of opticians, optometrists, and eye care professionals from across the globe. On the last count, registrations were on track to achieving their target of getting visitors…
ANDY WOLF Make Sustainability Move
Sustainability is a key pillar of ANDY WOLF. We have always taken responsibility for people and nature – with local production in Hartberg, Austria and in the French Jura; with the company’s own wildflower meadow, where eight beehives have found the…
Engage Patients And Customers At The LOL Level
There’s a new kid on the block that’s contending for a novel approach to practice marketing. At first glance, it appears heretical, but upon consideration has many merits.Outtakes On Optical contends that not all practice marketing needs to be a pro…
Spectacle Craftsmanship From The Northern Black Forest
Soldering, sanding, and polishing – LUMAG produces metal spectacle frames in the manufacture in Kmpfelbach, Baden-Wrttemberg, Germany by hand and with dedication. An idea maturing for a long time took shape in 2018: The Lunor Manufaktur Gesellschaft,…
Nano Vista Indestructible Solar Clip
During this past year, children have increased their screen time dramatically, via homeschooling, tablets, TV and movies. The convenience of using a single pair optical frame for school, at home and outdoor activities with the option of a sun clip has…
Gentle Monster Launches First Optical Line
Gentle Monster introduces its first optical collection and campaign, titled, ‘GENTLE’, shot by Dutch photographer Ari Versluis, it delves into the concept of identity, as boundaries blur between brand and individual.‘GENTLE’ questions the concept …
SightCare Announces In-Person Conference
SightCare is delighted to be running the first in-person business and networking conference since the pandemic for independent opticians on Sunday 19th and Monday 20th September 2021 at the Telford International Centre.While the Covid-19 restrictions …
Complexity Gaming Kicks Off Year-Long Partnership With Eye Care Company Alcon
Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, …