A Picture Is Worth More Than 1000 Words – Postcards From California
We are a visual organism. We are all attracted to what we see. So much so, seeing is what we have chosen for a profession. So why is it so many businesses don’t look at what we see when we’ve all chosen a profession that helps people see? Why is so…
Euroinsights – Silmo Paris 2021 – Eyewear Reunion
The eyewear world eagerly anticipates Silmo’s 2021 edition that opens on 24th through 27th September at Paris Nord Villepinte. Designers, opticians, exhibitors, and visitors look forward to meeting in person again, with safety concerns in compliance …
Euroinsights – Hall of Frames Zurich
Independent eyewear designers and their stylish selections will inspire and invigorate opticians and visitors at Hall of Frames Zurich – 12th and 13th September. The event has particular significance this year, as after a long hiatus due to the pande…
Sandro Paris – Bespoke Autumn Neutrals
Sandro combines modernism with bespoke detailing for both men and women in their Autumn/Winter eyewear collection. The easy-to-wear designs are mixed with lightweight acetates and metals.For Women, the trendy hexagonal shape of SD4015 with bicoloratio…
Thunderous Response To VisionPlus EXPO 2021, Dubai Continues
Since its announcement, VisionPlus EXPO has been receiving visitor registrations of opticians, optometrists, and eye care professionals from across the globe. On the last count, registrations were on track to achieving their target of getting visitors…
ANDY WOLF Make Sustainability Move
Sustainability is a key pillar of ANDY WOLF. We have always taken responsibility for people and nature – with local production in Hartberg, Austria and in the French Jura; with the company’s own wildflower meadow, where eight beehives have found the…
Engage Patients And Customers At The LOL Level
There’s a new kid on the block that’s contending for a novel approach to practice marketing. At first glance, it appears heretical, but upon consideration has many merits.Outtakes On Optical contends that not all practice marketing needs to be a pro…
Spectacle Craftsmanship From The Northern Black Forest
Soldering, sanding, and polishing – LUMAG produces metal spectacle frames in the manufacture in Kmpfelbach, Baden-Wrttemberg, Germany by hand and with dedication. An idea maturing for a long time took shape in 2018: The Lunor Manufaktur Gesellschaft,…
Nano Vista Indestructible Solar Clip
During this past year, children have increased their screen time dramatically, via homeschooling, tablets, TV and movies. The convenience of using a single pair optical frame for school, at home and outdoor activities with the option of a sun clip has…
Gentle Monster Launches First Optical Line
Gentle Monster introduces its first optical collection and campaign, titled, ‘GENTLE’, shot by Dutch photographer Ari Versluis, it delves into the concept of identity, as boundaries blur between brand and individual.‘GENTLE’ questions the concept …
SightCare Announces In-Person Conference
SightCare is delighted to be running the first in-person business and networking conference since the pandemic for independent opticians on Sunday 19th and Monday 20th September 2021 at the Telford International Centre.While the Covid-19 restrictions …
Complexity Gaming Kicks Off Year-Long Partnership With Eye Care Company Alcon
Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, …
otaaki Launches, Providing Eye-Opening Approach to Doing Good for all Humanity
otaaki?, a different kind of eyewear company with operations in the US, France, and China, has launched applying an ethical, sustainable, and mindful approach to every aspect of the product from design, production, and distribution. otaaki eyewear is…
Lunor at 30 Launches New Birthday Collection
A lot has happened at Lunor since its foundation in the year 1991! Founded with the vision of manufacturing frames “made in Germany” of masterful craftsmanship and made of high-quality materials, Lunor is looking back on 30 years of history producin…
Superflex Kids – 2021 Back-To-School
Back to school 2021 is getting a fun new look thanks to stylish and comfortable children’s frames from Superflex Kids. On-trend colors, funky temple detailing, shimmery acetate, splash details, glitter, florals, and more help kids ages 6 to 12 expres…
pVerify announces the launch of Real-time Vision Benefits Verification API
pVerify, the leader in all-payer patient insurance verification solutions, adds real-time vision benefits verification to their list of innovative solutions that combine technology with human-enabled AI to replace the manual processes of front-office …
Innovega’s eMacula System Shows Potential for Visually Impaired
pVerify, the leader in all-payer patient insurance verification solutions, adds real-time vision benefits verification to their list of innovative solutions that combine technology with human-enabled AI to replace the manual processes of front-office …
Zeiss Partners With tooz technologies
The ZEISS and Telekom joint venture tooz technologies is on course for successThe developer community is given the opportunity to explore the potential of this next-generation eyewear for day-to-day use and to create new and innovative apps. After a s…
Accessories Council Announces 2021 Finalists
The Accessories Council announced the finalists for their 3rd annual Design Excellence Awards virtually. Building on its history of honoring individuals and companies, the Accessories Council launched the Design Excellence Awards in 2019 to expand the…
Alexa, How Do I Rank? – Website Wednesday
There was a time when you wanted to look up information you visited your local library and looked things up by scanning the card catalog for books or periodicals on whatever you were curious about. That, or we asked a parent or spouse if they knew. I …