?rgreen Imaginary Lines 2022
rgreen IMAGINARY LINES collection continuously pushes the limits of premium quality Japanese titanium—the stable material that has served as the cornerstone of their brand for over 20 years. Re-interpretation titanium eyewear for a younger, fashion-f…
A Symphony Of Light – Silhouette Eos
This season, Silhouette is pushing the envelope with the captivating designs of the new Eos View collection. The collection pulls influence from Eos, the goddess of the dawn, known for creating the symphony of colors and light that fills the sky short…
PAST. PRESENT. FUTURA. SILHOUETTE
Thanks to its extraordinary design qualities, Silhouette’s Futura Collection became a global bestseller when it first hit the scene back in 1973. With the launch of the limited edition Futura Dot, Silhouette is showing that it still maintains the hig…
WestGroupe Launches FYSH 2022 Visual Campaign
With boldness and confidence at the core of the FYSH brand, the Modern Morocco theme of the 2022 campaign is a perfect fit, highlighting the brand’s love of color and pattern.The campaign, shot in a Hollywood Hills Moroccan mansion by the famed fashi…
Hubble Sets Sights on Eyewear with Launch of Frames By Hubble
Hubble Contacts, which disrupted the marketplace for daily contact lenses, today announces the launch of Frames By Hubble. The Company is offering a broad collection of stylish and affordable prescription eyeglasses and sunglasses. Frames By Hubble wi…
BCBGMAXAZRIA Welcomes New Optical & Sun Styles From Clearvision
Ireland Basinger Baldwin wearing ArlaBCBGMAXAZRIA is welcoming change not only with new optical and sun releases, designed and distributed by ClearVision Optical but with new additions to their team. Italian native and experienced designer, Albino Rig…
MONOQOOL Shoots S/S 2022 ‘Past Meets Future’ Campaign
Filmed and photographed on location in one of Copenhagen’s prestigious private “castle-like” villa, a place of imposing refinement, artistic details, and heritage 1920s style, the new campaign by Danish eyewear design company MONOQOOL is a work of …
VOLTE FACE – Special Focus on R
Essential in the women’s collections of the Maison Jean-Franois Rey, the brand VOLTE FACE conveys the idea of French elegance, delivering singular, refined, and always very detailed pieces. It has unique know-how, like the large jewelry houses, reve…
Ad Lib light – Live in Color
Ad Lib light titanium glasses, for the young and young at heart, deliver an outstanding level of style, quality, and comfort. Japanese technology meets European design and the latest color trends in understated, urban looks that men and women will lov…
GLASSES ACCESSORY BRAND – DIFFUSER TOKYO
On the blog, I have probably not spoken much on glasses accessories and focused more on the eyewear itself. There is no particular reason as to why I don’t cover accessories much, it is simply because I have not come across something that wows me yet…
KOMONO – Come As You Are – SS22
Come As You Are, the theme of the 2022 collection, focuses on the emphasis that KOMONO wants to put into its forward-thinking communities. KOMONO’s mission is to add to people’s unique identity and become part of their nature, by always staying true…
I-Man: The New Immagine 98 Brand Dedicated Exclusively To Men
Immagine 98 presents I-Man, the collection of eyewear frames dedicated exclusively to male purchasers. Designed after careful market analysis, involving retail outlets in Italy, France, Germany and other key nations, these models are intended for a yo…
See the World Through A Different Lens – Loving Victorious Beings
Merging wellness, science, and style, Loving Victorious Beings is a new luxury eyewear label created by scientists, artisans, and lovers of life. Designed to enhance our personal wellbeing, the collections incorporate cutting-edge science and vibratio…
IOT Introduces New Camber Steady Plus Progressive Lenses
Innovation is at the heart of everything at IOT. In today’s competitive environment it is important for eye care professionals to be able to offer the most innovative products and the best technologies so they can differentiate their businesses.New C…
NOW by Vision Expo To Debut At Vision Expo East 2022
The Vision Council and RX, the organizers of Vision Expo, announced NOW by Vision Expo, new eyewear trends showcase that will debut at Vision Expo East 2022, taking place March 31–April 3 in New York City, and will spotlight eyewear trends that are s…
MOVITRA Limited Edition Sunglasses For 2022
Milan eyewear label MOVITRA announces a new numbered Limited Edition in metal and titanium, featuring their one-of-a-kind high-performance patented rotation system. The series – produced in a limited batch of 300 pieces for each color available – is…
KILSGAARD, Honesty Is Timeless
In times of change and always searching for what’s next, we see a need to focus.To focus on truly caring on respecting uncompromising choices — on staying true at all times. While many things have changed over the years, great design hasn’t. It’s …
Nano Vista 3.0 Collection
The Nano Vista collection has been redesigned for 2022. Nano Vista 3.0 remains light years ahead in children’s eyewear. To ensure the best-fitting and most durable kid’s eyewear product in the world continues to raise the bar, we have made improvem…
LIGHTBIRD Flies Further With Flying Away Campaign
To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away“, the new campaign dedicated to lightness and freedom. The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with s…
Titanium Imaginary Lines – ?rgreen
rgreen proudly introducing their first launches of 2022: four new styles to join their blooming IMAGINARY LINES collection.Broad in range and appeal, these four new styles mark the beginning of yet another ambitious year of global releases from rgreen…