IOT Introduces New Camber Steady Plus Progressive Lenses
Innovation is at the heart of everything at IOT. In today’s competitive environment it is important for eye care professionals to be able to offer the most innovative products and the best technologies so they can differentiate their businesses.New C…
NOW by Vision Expo To Debut At Vision Expo East 2022
The Vision Council and RX, the organizers of Vision Expo, announced NOW by Vision Expo, new eyewear trends showcase that will debut at Vision Expo East 2022, taking place March 31–April 3 in New York City, and will spotlight eyewear trends that are s…
MOVITRA Limited Edition Sunglasses For 2022
Milan eyewear label MOVITRA announces a new numbered Limited Edition in metal and titanium, featuring their one-of-a-kind high-performance patented rotation system. The series – produced in a limited batch of 300 pieces for each color available – is…
KILSGAARD, Honesty Is Timeless
In times of change and always searching for what’s next, we see a need to focus.To focus on truly caring on respecting uncompromising choices — on staying true at all times. While many things have changed over the years, great design hasn’t. It’s …
Nano Vista 3.0 Collection
The Nano Vista collection has been redesigned for 2022. Nano Vista 3.0 remains light years ahead in children’s eyewear. To ensure the best-fitting and most durable kid’s eyewear product in the world continues to raise the bar, we have made improvem…
LIGHTBIRD Flies Further With Flying Away Campaign
To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away“, the new campaign dedicated to lightness and freedom. The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with s…
Titanium Imaginary Lines – ?rgreen
rgreen proudly introducing their first launches of 2022: four new styles to join their blooming IMAGINARY LINES collection.Broad in range and appeal, these four new styles mark the beginning of yet another ambitious year of global releases from rgreen…
Happy Chinese New Year.
Happy Chinese New Year!! First working day in year of Tiger.
WOF Team Wish You Happy Chinese New Year - Year Of Tiger
WOF Team Wish You Happy Chinese New Year - Year Of Tiger!!!!
CAROLINA HERRERA Presents The Spring/Summer 2022 Eyewear Campaign: Fun In The Sun
CAROLINA HERRERA presents “Fun in the Sun”, the Campaign dedicated to the Spring/Summer 2022 Eyewear Collection: shot by fashion photographer Dario Catellani, the campaign features model Mica Argaaraz portrayed by the pool on the Cote d’Azur, in a …
LOOK-Made in Italia – ALUMIX
The quest for excellence has gained a new face ? technology and design double up in the new Materika Alumix 70640 optical frame, LOOK-made in Italia’s most conceptual and technical brand.70640The series includes four optical styles – 2 men’s and 2…
OmniLux Lens Granted Patent
Michael Walach, the President of Quest Vision Care Specialty Lab and the CEO of QLDS, a cloud-based digital lens design global provider, holder of several US and international utility patents in the field of ophthalmic lenses and lens technology, has …
Alcon Announces Launch of Systane Complete Eye Drops in Europe
Alcon, the global leader in eye care dedicated to helping people see brilliantly, announced the European launch of the newest addition to its innovative portfolio of dry eye products – SystaneComplete Preservative-Free Lubricant Eye Drops, now in an …
CooperVision Facilitates Special Olympics “Opening Eyes” CE Series
image courtesy of Special OlympicsAs part of its ongoing partnership with the Special Olympics Lions Clubs International Foundation Opening Eyes program, CooperVision is helping to facilitate a new continuing education series for eye care professional…
Bollé – React For Good In 2022
With the new 2022/23 winter collection, Boll opens a new chapter in its approach to building sustainable products. The company is proud to present its first step into sustainably sourced winter gear with the launch of the ECO ATMOS, a new in-mold helm…
Bollé Safety Launches ProBlu To Offer Protection From Blue Light
Boll Safety, the world-renowned leading manufacturer of safety glasses and goggles, has announced ProBlu by Boll Safety, its new line of protective eyewear made from the most advanced blue blocker lens technology aimed at preventing vision damage from…
Fix Old Eyewear While Selling New Eyewear – spxfix
3DNA Technology Ltd announces the release of its beta IOS app for mobile 3D face scanning and remote design sessions using Zoom. Using iPhone models X and newer, and late-model Ipad Pros, consumers can scan their face and connect to any optician in th…
LE KEVIN Wood
Le Kevin Logo PendantLE KEVIN Wood is the new optical lifestyle collection of funky eyeglasses holders aimed at a niche upmarket optical audience with a sense of caprice. Whimsically handcrafted in cultured refined Tabu Wood in Hungary it is a 6 serie…
The STL Flag Collection From Erkers1879
Inspired by their origins, Erkers1879 announced the STL Flag Collection as the newest addition to their heritage brand. With five generations and over 142 years in St. Louis, their roots with the city have been at the forefront of the Erkers brand an…
Raising Awareness In The Name Of Our Oceans – Sea2see
Sea2see has teamed up with the famous photographer Weston Fuller in California, in a new campaign about ocean contamination.The powerful imagery reinforces the Sea2see legacy, its environmental message, and the brand’s commitment to the production of…