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Marcolin Debuts Engaging New Booth At Vision Expo East
Marcolin, a worldwide leading company in the eyewear industry, was a major presence at Vision Expo East, the main event in the US for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation mingle, held at the Jacob Javits Center.
Marcolin’s booth represented the company with a completely renewed look, in line with its corporate identity. The new interior furnishings and construction details had a contemporary appearance while the exterior of the booth has a stylistic reference to the Italian design of the 60s and 70s. The front of the booth displayed the company’s most prominent brands and had a special dedicated space to Harley-Davidson, with whom the partnership has been recently extended through 2027.
The booth showcased the new eyewear collections of the main licensed brands in Marcolin’s portfolio. Highlights include TOM FORD Eyewear, which features elevated designs and signature details with an elegant mix of materials for Spring/Summer 2023. The collection offers a compelling breadth of designs from modern to classic, incorporating the iconic ‘T’ logo and ‘infinity cross’ front. Silhouettes in varying thicknesses and distinguished details including beveled edges and various spoilers.
GUESS Eyewear revealed a new iconic detail for women, the “G Cube” logo pattern. The pattern immerses the sunglasses silhouette adding iconic texture-like fronts while on the optical styles, the G Cube pattern adorns the metal endpiece in a more subtle way for everyday wear. For men, GUESS introduces conventional yet stylish eyewear in key colorways that are suitable for both a younger and more mature guys. Max Mara Eyewear featured architectural details, interesting yet wearable shapes and colors, and clean and classic styling offering something for every woman, while adidas Sport Eyewear showcased a new half-rim wraparound frame with a more compact design and innovative curvature, equipped with aerodynamic and anti-fog holes, adjustable nose pads and side hinges built with a safety lock system to always guarantee safety and performance at the highest level.
Harley-Davidson Eyewear collection continued to deliver a product that is functional first with a focus on innovation and technology. With this season’s release of Premium Aluminum frames, Carbon Fiber Designs, Custom Air Flow Venting, and 180 Degree Flex Hinges, Harley-Davidson eyewear is the ideal accessory for every rider on the go.
In 2023, WEB EYEWEAR, a house brand of Marcolin, made its US Debut at Vision Expo East. WEB EYEWEAR brings a diverse array of bold shapes and colors stateside. Modern designs & premium materials elevate iconic Italian heritage styling to create a unique offering of sun and ophthalmic eyewear for both men and women.
Emanuele Cappellano, Marcolin USA Chairman and President pointed out: “This Vision Expo East was a great success. Our newly designed booth provided us with the ideal platform to easily connect with customers and showcase our full portfolio of brands. Vision Expo East has always been a highly successful show for Marcolin, and we look forward to the next Vision Expo.”
In 2022, Marcolin continued to strengthen its licensed brand portfolio as well as its commitment to sustainability and ESG issues. In fact, the Company received the ISO 13485 certification regulating, at the international level, quality management systems regarding medical devices, and implemented a traceability project ensuring the continuous monitoring of the supply chain with respect to all the frames placed on the market.
Marcolin is a worldwide leading company in the eyewear industry founded in 1961 in the heart of the Veneto district. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The brand portfolio includes: TOM FORD, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Zegna, GCDS, Barton Perreira, Tod’s, Pucci, BMW, Swarovski, MAX&Co., Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s. Among the house brands: WEB Eyewear, Marcolin, and Viva. Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries. www.marcolin.com