WOF|Wenzhou 2026 Post Show Report
The 24th China Wenzhou Int’l Optics Fair Concludes Successfully
The 24th China Wenzhou Int'l Optics Fair (WOF|Wenzhou) took place from May 8 to 10, 2026 at the Wenzhou International Convention & Exhibition Center, concluding with great success.The fair brought together over 750 exhibitors from around the world in 9 halls, spanning over 55,000 square meters. It covered the entire eyewear supply chain, including optical frames, sunglasses, lenses, accessories, packaging, materials, intelligent manufacturing, eye health, and more.
Over the three-day fair, more than 22,000 professional buyers attended the fair, including over 2,200 overseas visitors, representing over 100 countries and regions such as the United States, Italy, South Korea, India, Sri Lanka, ASEAN nations, and Hong Kong (China). Notably, the number of buyers from ASEAN countries increased by 200% compared to the previous edition, largely driven by synergies generated by WOF | Bangkok, which helped bring more regional buyers to Wenzhou - a clear reflection of the success of the "go global + bring in" internationalization strategy. Key international buyers included EssilorLuxottica, Marcolin, Jins, J.M. Wickramarachchi, and Hao Phat, alongside major Chinese optical chains and cross-border e-commerce players.
Where Ideas Meet: Industry Forums & Insight Sharing
To provide trend insights and facilitate efficient resource matching, the fair hosted the WOF Eyewear Talks, the 7th China (Wenzhou) Eyewear Industry Technology Development Forum, the China Eyewear Brand Going Global Exchange Meeting, the China-Africa Eyewear Trade Exchange Meeting, as well as new product and brand launch events. These activities focused on tech innovation, product upgrades, and market trends, helping visitors stay ahead of industry dynamics and identify new sourcing opportunities.
Where Deals Happen: 400+ Precision Buyer-Supplier Meetings
As a key gateway connecting Chinese manufacturing with the global market, the fair continued to strengthen resource integration and supply-demand matching capabilities. It hosted over 400 WOF|Wenzhou buyer-supplier meetings, which efficiently paired overseas buyers with exhibitors based on their specific needs. These one-on-one meetings enabled face-to-face negotiations, shortened transaction cycles, enhanced cooperation efficiency, and effectively drove order conversion.
Where Trends Take Shape: Three Featured Zones
The Brand Galleria - Showcasing high-value Chinese eyewear brands and selected exhibitors from WOF|Bangkok. Designed as a gateway for global distributors and channel partners to connect with Chinese brands.
New In Optics - Spotlighting new product launches, trending items, and industry innovations, covering material breakthroughs, design upgrades, and functional enhancements to help buyers quickly identify market hits.
Smart Eyewear Showcase - Demonstrating application-driven smart eyewear, including AI navigation aids, smart filming glasses, and AI/AR sports eyewear, highlighting the diverse potential of smart wearables.
Looking ahead
The successful conclusion of the 24th China Wenzhou Int'l Optics Fair demonstrated the strong manufacturing capabilities, innovation vitality, and growth potential of China's eyewear industry. It further reinforced Wenzhou's position as a core hub of the global eyewear supply chain. Looking ahead, WOF|Wenzhou will continue to expand international cooperation, drive technological innovation and brand upgrading, and help China's eyewear industry move up the global value chain.
Our next stop is the ASEAN Int’l Optics Expo (WOF|Bangkok), ASEAN's No.1 Optics Expo, taking place from October 9 to 11, 2026. We warmly welcome eyewear industry professional buyers to join us. Online pre-registration and complimentary hotel applications will open in mid-June. Please stay tuned to our official website (https://www.opticsfair.com/) for updates.