WOF 2025 Post Show Report
The 23rd Wenzhou Int'l Optical Fair (WOF for short) Concludes with Record Success
Wenzhou, China – May 11, 2025 – The 23rd Wenzhou Int'l Optical Fair (WOF for short), themed “Intelligent Connectivity, Vision for the Future”concluded triumphantly at the Wenzhou International Convention & Exhibition Center. As Asia’s premier eyewear industry event, WOF 2025 showcased cutting-edge innovations, fostered global supply chain partnerships, and reinforced its role as a pivotal platform for Chinese eyewear enterprises to expand their international footprint.
Exhibition Highlights: A Global Gathering of Industry Leaders
Spanning eight themed halls, the fair presented a comprehensive range of products, including frames, lenses, materials, equipment, packaging, smart manufacturing solutions, and eye health technologies. Over 750 exhibitors from major eyewear hubs across China—such as Shenzhen, Xiamen, Dan Yang, and Wenzhou—as well as international participants, demonstrated the robust capabilities of the global eyewear supply chain.
Record-Breaking Attendance and International Engagement
This year's edition set a new benchmark with 22,000+ professional visitors, including over 2,000 overseas buyers from 100+ countries and regions. The surge in international participation underscores WOF's growing influence as a global trade nexus.
Innovative Zones and Fast-Track Procurement
The debut of the “Ready Goods Hall” (Hall 9)—an exclusive feature in Asia's eyewear exhibitions—ignited a procurement frenzy among distributors and retailers. Complemented by the acclaimed Smart Equipment Hall and Materials & Components Hall, the fair offered a one-stop sourcing experience, accelerating order placements and supply chain efficiency.
Sustainability Takes Center Stage
Aligning with global ESG priorities, WOF 2025 featured a “Sustainable Material & Eyewear Booth”, spotlighting recyclable materials, energy-efficient production technologies, and eco-friendly packaging solutions. This initiative reinforced the industry’s commitment to reducing carbon footprints and advancing circular economy practices.
WOF 2025 Buyer - Supplier Meeting
WOF focused one-on-one matchmaking sessions connected exhibitors with international buyers, driving instant deals and order signings. These efficient interactions helped businesses secure partnerships and expand into new markets, solidifying WOF’s role as a gateway to global opportunities.
Save the Date for WOF 2026
Mark your calendars for May 8-10, 2026, when the 24th Wenzhou Int'l Optical Fair will return, continuing its legacy as the ultimate destination for discovering trends, forging partnerships, and shaping the future of eyewear.
See you in BKK on 9-11 Oct.!
As the eyewear industry converges in Bangkok (BKK) for the ASEAN Int'l Optical Fair. Building on WOF's momentum, this regional showcase will spotlight Southeast Asia's booming markets, foster cross-border partnerships, and unveil trends shaping the future of vision. Don't miss this chance to connect, innovate, and grow—see you in BKK on 9-11 October!
