Skaga Introduces New Ultra-Thin Metal Frames For FW23
Skaga presents new eyewear designs flat and thin like never before, with lightness, comfort, and elegance that brilliantly represent the Swedish brand’s sophisticated approach to modern minimalism. Linking form and function, the new hinge geometrical design – which, seen from above, recalls the Skaga ‘S’ logo – is the embodiment of subtle refinement and masterful color interpretations.
BODEN
BODEN
This masculine, full-metal optical frame, boasting a flat, timelessly elegant rectangular front, features ultra-thin 0.8 mm temples and a unique hinge design that, from above, recalls the Skaga ‘S’ logo. Subtle brand identity elements come with the ‘S’ logo under epoxy on the inner part of the responsible acetate temple tips and the ‘1948 heritage’ logo lasered on the outer part of the left temple tip. Adding to its minimalist aesthetics, the model’s refined color palette explores classic masculine hues, such as Matte Black, Matte Blue, Matte Khaki, and Matte Dark Gun.
HESTRA
HESTRA
With a minimal, flat round front, this feminine full-metal optical frame features ultra-thin 0.8 mm temples and a unique hinge design that, from above, recalls the Skaga ‘S’ logo. While delicate color contrasts on the low relief of the frame’s upper part characterize the model’s refined aesthetics, the ‘S’ logo under epoxy on the inner part of the temple tips and the ‘1948 heritage’ logo lasered on the outer part of the left temple tip provide brand identity. The range of colorations includes Matte Dark Grey, Matte Mint, Matte Blue, and Purple Metallic Semimatte options.
BRUKSVALLARNA
BRUKSVALLARNA
This lightweight optical style for him features a squared front, ultra-thin 0.8 mm temples, and a unique hinge design that, from above, recalls the Skaga ‘S’ logo. The model has responsible acetate eye rims in color block, solid and transparent interpretations in tone with the temple tips, while the metal temples play with varnished matte or semimatte finishes. The ‘S’ logo is lasered on temples showing the shiny galvanic beneath and it is under epoxy on the inner part of the temple tips. The ‘1948 heritage’ logo lasered on the outer part of the left temple tip is a subtle mark of brand long-lasting identity. This style’s color options include Grey/Gunmetal, Brown/Light Blue, Brown/Blue, and Khaki/Brown.
HASSELA
HASSELA
Ultra-thin 0.8 mm temples and a unique hinge design that, from above, recalls the Skaga ‘S’ logo characterizes this lightweight optical frame for her, boasting a timeless squared front. While the metal temples play with varnished finishes, the responsible acetate eye rims are in tone with the temple tips and include solid, transparent, and Havana interpretations. Subtle marks of brand identity come with the ‘S’ logo under epoxy on the inner part of the temple tips and the ‘1948 heritage’ logo lasered on the outer part of the left temple tip. The palette includes Tortoise/Gold, Green/Blue, Blue/Brown, and Wine/Gold.
About Skaga
Skaga is the Marchon house brand renowned for its Swedish traditional, authentic, and genuine aesthetic and craftsmanship, with a history that began in 1948. With its skilled and genuine craftsmanship, Skaga has designed, developed, and at times manufactured eyewear frames at Jönköping for 70 years. Skaga has an authentic heritage, a long design tradition, and a history that few brands can rival. Skaga has found a classic and timeless way to balance good form with function and design, constantly striving to be at the forefront in terms of both high quality and design. That has made Skaga into a leading brand in Scandinavia. Skaga can also take pride in being the only Swedish eyewear company granted the Royal Warrant Holder title.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high-quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives – EYES ON TOMORROW™
Original link:https://www.opticaljournal.com/skaga-introduces-new-ultra-thin-metal-frames-for-fw23/