Industry News

To celebrate the 10th anniversary of the Teddy Bear coat, Marcolin presents a pair of sunglasses to wear with the garment that made its mark in Max Mara’s success story.

After its debut on the runway in 2013, the Teddy Bear immediately became an “It Coat”. It has captivated the world of fashion and celebrities thanks to its enveloping cocoon shape, plush fabric, and the perfect combination of glamour and whimsy.

The new sunglasses in the Max Mara Eyewear collection also incorporate the same distinctive elements. The large wraparound frame with thick, curvy rims hugs the face. The facets on the front and the chunky temples create a seductive, harmonious look. The vibrant silhouette with sophisticated geometric lines and innovative details frames the eyes.

Produced and distributed by Marcolin, the glasses will be available from November 1st at Max Mara stores and selected opticians.

MM0083

MM0083

The MM 0083 are acetate sunglasses with bold volumes and a modern silhouette. The chunky temples add character to the frame with distinctive geometric lines. A new three-dimensional gold element on the bridge was created to identify the unmistakable charisma of the Max Mara woman.

About Marcolin

Marcolin is a worldwide leading group in the eyewear industry founded in 1961 in the heart of the Veneto district, Italy. It stands out for its unique ability to combine craftsmanship with advanced technologies through the constant pursuit of excellence and continuous innovation. The portfolio includes house brands WEB EYEWEAR and J. Landon, as well as more than twenty licensed brands: TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Moncler, Zegna, GCDS, MAX&Co., Barton Perreira, Tod’s, Bally, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.

Original link:https://www.opticaljournal.com/the-iconic-max-mara-coat-is-celebrated-with-special-of-sunglasses/