Industry News

Miscelánea invites us to explore the connections between Japanese and Mediterranean culture through environments where tradition and innovation coexist.

Etnia Barcelona once again demonstrates its connection to the art world, this time with the launch of Miscelánea. The campaign, through which the Barcelona eyewear brand presents its new Autumn-Winter 2023 collection, portrays a world full of symbolism where two cultures converge: Japanese and Mediterranean.

Miscelánea portrays unique surrealistic atmospheres starring female characters, whose composition is a clear nod to classical pictorial art. In each image, elements of Japanese and Mediterranean culture coexist, along with traditional and modern objects. The result: pictorial works that intertwine two cultures and decontextualize symbols, blending tradition and innovation and offering multiple levels of interpretation. Miscelánea also revives the concept of “Be Anartist,” a motto that has accompanied the brand since 2017, inviting rebellion through art as a means of finding one’s own form of expression.

With this campaign, photographed by Biel Capllonch, Etnia Barcelona highlights the cultural and artistic legacy of two seemingly distinct and distant worlds: the Mediterranean, a place that inspires and has witnessed the brand’s growth, and Japan, an ancient region rich in symbolism and mythological legends.

This mix of influences is also reflected in the designs of the new optical collection, which stand out for their combination of natural acetates with textures and details inspired by Japan, featuring bold shapes with a Mediterranean character. Notable novelties include prints representing koi fish scales, cherry blossom colors, or a circular detail on the temple symbolizing the rising sun.

Aria

Koi

See the entire Etnia Barcelona line of eyewear at Vision Expo West at Stand: U21055 and at SILMO at Stands: 7 E202 – 7 E196

About Etnia Barcelona

Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process. Above all, Etnia Barcelona stands out for its use of color in each and every one of its designs, making it currently the firm with the most color references in the entire eyewear sector. All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses. Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver, and Hong Kong, employing a multidisciplinary team of more than 650 people. #BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art, and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona stands for a lifestyle open to the world, nothing more nor less
than a question of attitude.

Original link:https://www.opticaljournal.com/etnia-barcelona-miscelanea/