Industry News

Assertive lines, ambitious volumes, modern shapes, eye-catching graphic interplays, and vibrant colors that change perceptions: a new collection that expresses all the power and originality of the J.F. REY DNA.

One of the new features this new season at SILMO Paris is a new concept of optical frames for men combining titanium, stainless steel, and carbon into unprecedented thicknesses work and highly technical complexity which takes nothing away from style and elegance. The fusion of performance and style. A strong aesthetic signed by J.F. REY and very well thought out in structure detailing refinement features, and the sensory expression of the design.

The brand is also launching its first sunglasses collection. Men’s styles come into creative blends of exceptional materials and sophisticated palettes that evoke all the meticulous work and technical complexity of the models. While women’s styles are infused with 70s chic and glamorous spirit: original shapes, geometric constructions of acetates, and custom graphic associations of colors. A supremely modern and elegant collection that echoes J.F. REY’s creative signature.

Discover these and many more J.F. Rey styles at SILMO PARIS, 29 September – 2 October in Hall 7, Booth E104, or at LOFT San Francisco 23-24 September.

ABOUT J.F. REY

JFREY is an independent designer of high-end optical and sunglasses frames. Founded by Jean-François Rey in 1995 and located in Marseille, the brand presents collections with an original, differentiating, and innovative style. It carries a family heritage made of passion and commitment around the product, which allowed it to become a unique and essential signature throughout the world. See the entire collection on their website www.jfrey.fr.

Original link:https://www.opticaljournal.com/j-f-rey-new-silmo-2023-collection/