Industry News

The setting: an abandoned Parisian library. The protagonists: nine unique people who come together and connect thanks to their passion for books. Le Club de Lecture, the FW 23/24 campaign by GIGI Studios, invites us to be spectators of the conversation that this group will have about their favorite books and wants to highlight the importance that literature can have as a trigger for empathy and self-discovery, and the need to take a break from the hustle and bustle of everyday life to be inspired and fully present in the moment.

Florence, Rafaëll, Gaia, Antoine, Valentine, Deniz, Johnny, TJ and Joana are the nine faces that bring the campaign to life. Nine heterogeneous and eclectic profiles to show our society’s diversity and richness.

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VANGUARD COLLECTION FW 23/24. SOPHISTICATION AND INNOVATION

The new GIGI Studios collection presents meticulously crafted models in the Barcelona atelier. Their delicate details and handcrafted finishes reiterate the brand’s commitment to exceptional design.

The new designs of the VANGUARD collection, which defines GIGI Studios’ standard of elegance and sophistication, are characterized by geometric shapes and bold volumes in natural Italian acetate, which gives them a powerful identity through their sculpted rims. Highlights include LUDOVICA, oversize, mask-style, and rounded contours, and BONNIE, an aviator model in an innovative color palette. VINCENZA and MATILDE stand out for their more geometric shapes and elegant bevels.

The VANGUARD Optical FW 23/24 collection consists of eight powerful, uniquely styled acetate designs created to enhance all aspects of each personality. The new models, such as PHOEBE or AMAIA stand out for their two-layer acetate mix, producing unique transitions and gradients.

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GIGI STUDIOS MEN FW 23/24, CONTEMPORARY MASCULINITY

GIGI Studios expands the MEN collection of optical and sun contemporary designs with superior calibers. A commitment to purity and character is reflected in the MELVILLE optical model, with a thick acetate rim and a slightly geometric shape. On the other hand, HAWKING and MAXWELL, made of titanium and acetate, are two optical designs from the new collection that stand out for their lightness and the elegance of their details.

The two new acetate sun designs, BRYANT and MAGNO, feature thick acetate rims and defined shapes. As with the entire MEN sun collection, the CR39 lenses are polarized.

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About GIGI Studios

GIGI Studios is an independent brand based in Barcelona, which since 2015 designs and produces unique eyewear fusing fashion and creativity with craftsmanship. Designs handmade by expert artisans using noble materials from Italy, Germany, and Japan. A precise execution that, combined with the right technology, achieves the most sophisticated aesthetics.

Patricia Ramo, CEO, and creative director, is the third generation of a family in the optical sector for over five decades. A family spirit has led the brand to be today in opticians’ shops and independent retailers in more than 50 countries.

Original link:https://www.opticsfair.com/show-378-978.html