Industry News

OGI Eyewear’s capsule collection, Red Rose by OGI, has released six new styles to expand its modern, poetic take on minimalism. On-trend shapes are presented in sleek materials, with pops of bright color firmly rooting the collection within the OGI brand.

“We explore the idea that bright colors can be subtle and wearable when the gesture is intentional and artistic. It’s fun to see metal frames take on a new face and create excitement and originality.  It’s time for metals to shine,” says David Duralde, Chief Creative Officer at OGI Eyewear.

The release features six new styles: Garda, Isoia, Lucca, Matera, Rome, and Venosa. Red Rose by OGI continues to champion distinctive silhouettes, with butterfly, cat, and other geometric styles anchoring the pinks, greens, and other hues, offset by elegant metal frames. One frame, the Rome, incorporates custom-layered acetates, adding depth to the palette.

Garda

Isola

Lucca

Matera

Rome

Verosa

As a capsule collection of the OGI brand, Red Rose by OGI has found its sweet spot, elevating minimalism juxtaposed with bold colors to create a thoroughly modern selection of effortlessly confident styles for the discerning shopper who wants to look like themselves rather than follow the crowd.

All of the new Red Rose by OGI styles have virtual try-on available both on the OGI Eyewear website and the new OGI Eyewear virtual try-on app at ogi.theopticalfoundry.com.

About Red Rose

Red Rose curates premium eyewear with flawless balance and choice craftsmanship. This collection is for those who defy brash convention for the self-contained and self-assured, for those with the courage to embrace constant mutability.

The Red Rose collection draws inspiration from the free spirit and innovation of the West Coast, the radiant enduring animus of Italy, and the striking dualism that lives within us all. Thin profiles meet daring shapes and architectural construction for designs that embody avant-garde ethereality.

Original link:https://www.opticaljournal.com/red-rose-by-ogi-fall-capsule-collection-202/