Industry News

INVU Renew polarized sunwear styles are crafted from 100% post-consumer recycled plastic bottles. Over 500 billion single use plastic bottles are produced every day and 80% of them end up in landfills. It takes 700 years for each bottle to decompose. The good news is – plastic can be recycled and transformed into high-quality eyewear.

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The Renew Process:

1. Bottles are mechanically recycled into PET flakes, preventing the start of the 750-year process of breakdown into the soil

2. The PET is then purified & transformed into R-PET certified pellets

3. The BPA-free R-PET is crafted into recycled eyewear

The debut North American INVU Renew collection features three styles, including a women’s, men’s, and sports wrap model. All styles feature the ultra-polarized sun lens that INVU is known for. The advanced, nine-layer, perfect-bonded INVU lens consists of an ultra-polarizer as well as layers for color enhancement, impact resistance and shock absorption, scratch resistance, and 100% UV-400 protection. The resulting lens offers exceptional clarity, similar to glass.

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INVU Renew styles ship with a zip case and cleaning cloth also crafted from R-PET recycled material. POP materials include a 3-piece display made from recycled cardboard, carrying the important message of sustainability from design through dispensing.

Reach out to your Europa Eyewear Sales Representative or visit europaeye.com to learn more.

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ABOUT EUROPA EYEWEAR

Independent for the independent, since 1977. To this day, Europa Eyewear remains owned and operated by its founding family. All 11 brands in their portfolio, including Scott Harris, Cinzia, and the American-made AO Eyewear, STATE Optical Co. and Alan J collections have been built independently inside of the optical industry.

Original link:https://www.opticaljournal.com/europa-debuts-invu-renew-crafted-from-recycled-plastic-bottles/