Industry News

LINDA FARROW introduces a new collaboration with Italian fashion photographer Nima Benati just in time for the holiday season. Inspired by the opulence of the festive season, the capsule consists of 4 statement pieces made in the iconic Lola silhouette in bold colours such as yellow, green, pink and jet black. To create extra impact the arms of each style are also encrusted with large emerald-cut Swarovski crystals in matching bright jewel tones.

As well as co-designing the collection, the imagery of the campaign was also shot by Nima herself. Known for creating a dreamlike journey through colours, Nima Benati has also shot campaigns for global brands such as Dolce & Gabbana, Dior and Saint Laurent as well as magazine multiple Vogue covers.

Simon Jablon said of the collaboration “it’s been a pleasure working with Nima on this festive capsule. Her dedication to finding the perfect colour palette along with her passion for creating beautiful campaign imagery has been second to none”.

Nima Benati said of the collaboration “I’m a huge fan of LINDA FARROW and have always dreamed of creating a sunglasses collection and so working with the team felt like a natural fit”.

The collaboration will be available to buy from November onwards, just in time for the holiday season. Visit the entire LINDA FARROW Eyewear collection at their website uk.lindafarrow.com.

Original link:https://www.opticaljournal.com/linda-farrow-new-festive-collaboration/