Industry News

The AUREA capsule by LOOK – Made In Italia, introduced at MIDO and comprising four limited-edition styles – two LOOK and two MATERIKA – gives rise to two acetate optical-frame collections that heighten the concepts of beauty and harmony originally found in the company’s #newrinascimento communication campaign and are embodied in the concept of the golden section.

Imbued with exquisite design, emblematic of sophisticated Italian creativity, the concept for the collection originated with the image of the golden mean, used in art to create works of elegant proportions capable of blending the beauty that exists in nature with that of human beings, based on a deep-seated aesthetic bond.

LOOK 4536

As with the capsule, the two new collections are composed of optical eyewear in pure cellulose acetate, an exceptional material with plant-based DNA, ideal for creating interplays of color, transparency, workmanship, and details that are the quintessential expression of creativity.

LOOK 4537

LOOK Adult Premium Collection

The harmonious lines of the acetate frames are echoed in generous squared and angular shapes that alternate with other softer, round and oval contours. The naturally lightweight quality of the frames is highlighted by a color palette that ranges from transparent pastel shades to subtle havana hues.

LOOK 4538

MATERIKA Adult High-End Collection

A more tactile effect distinguishes this collection, thanks to the greater thicknesses of the acetate. Understated pastel colors in some styles alternate with singular houndstooth or havana graphics in others.

MATERIKA 75365

All LOOK and MATERIKA frames are traceable because they are developed, designed and produced entirely in Italy by LOOK-made in Italia.

Original link:https://www.opticaljournal.com/look-made-in-italia-aurea-and-materika-capsule-collections/