FACE A FACE – The Magical Object
Are you ready for the MEMPHIS style of non-conformism with its shocking colors, patterns, and sculptural volumes?
This season the FACE A FACE designers drew inspiration for this new collection from the radical MEMPHIS artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader Ettore Sottsass.
With every model, one gesture, one energy: end tips shifted outward with MOVES, the projected eye with CLOUD, the construction of lines for EIFFEL… the impetus is precise with offsets creating dynamism and volume.
FACE A FACE EIFFEL
FACE A FACE MOVES
The nods to the MEMPHIS artistic movement multiply and fit within the color palette: geometrized materials contrast with full vibrant colors – bringing to life playful clashes designed as a game and a visual dialogue.
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FACE A FACE WISPER
State-of-the-art bonding and machining are brought to serve these poetic forms. As Sottsass once said: “Design begins where rational processes end and those of magic start”.
So dare to be irrational, unthinkable, and unprecedented. Cultivate magic with FACE A FACE.
ABOUT DESIGN EYEWEAR GROUP
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years. Great design is what defines all of their brands. They are versatile and clearly positioned: from audacious French design to a clean-cut Scandinavian look. Please visit designeyeweargroup.com for more information.
Original link:https://www.opticaljournal.com/face-a-face-the-magical-object/