Industry News

ClearVision Optical has announced its new propriety Italian fashion eyewear collection: ILLA. ILLA‘s premium frames offer the best in Italian style. The colorful, geometric, and exaggerated shapes in the collection make Italian premium fashion accessible for people who love statement eyewear.

“We’ve been making eyewear in Italy since 1966,” David Friedfeld, president of ClearVision, said. “It’s time for us to be back in Italy in a fashion sense. ILLA is a step for us in the world of fashion and international fashion.”

The entire ILLA line is 100% designed-and-crafted in Italy using top-quality acetate materials and Italian hinge components. The artisans who designed and manufactured the collection each have, on average, 30 years of experience in eyewear. Using the latest machinery and finest components, they poured their collective history of Italian fashion eyewear expertise and design into every style. The initial release features 22 bold and geometric shapes crafted into a thrilling palette of unique colorations.

“What we’ve done in this collection is we’ve taken more chances on shapes, we’ve taken more chances on colors, we’ve paid attention to the wire core and components,” Friedfeld explained, “so that everything looks very, very special. The frame stands alone through a creative process that brings ClearVision together with the Italian flair of true fashion artisans.”

ILLA is for bold and expressive individuals who dress and accessorize to convey their sense of self. They enter the room and announce themselves through these vibrant colors, artistic details, and eccentric shapes.

In total, the release features 88 eye-catching Italian artisan pieces at competitive pricing for top-quality materials and fashion eyewear. All frames will ship with a beautiful brown hard case with a pop of lime green color, as well as a cleaning cloth. ILLA will be available starting this fall; including an exclusive first opportunity to view the collection at Vision Expo West booth #P16056.

Here are just a few of the new eye-catching designs.

Renata

ILLA Renata

The artful lines of visible wire cores run through this frame’s temples. The front features a bold and angled square-butterfly eye shape. The confident colorations range from playful to polished. The Honey Transparent model comes with a gold-wire core. The Red option features a silver-wire core. In Black, the frame comes with Black Crystal Laminate temples cut with a silver-wire core. The Havana color includes laminate temples with a gold-wire core.

ILLA Domenica

Sharp corners add an expressive touch to the bold angled-butterfly eye shape of this style. Visible wire cores run through temples that feature brilliant and feminine colorations. The Fuchsia Transparent and Blue Cornflower Transparent options each include silver-wire cores. The Honey Transparent style comes with gold-wire cores in the temples. The Brown Amber Demi frame is contrasted by Black Crystal Laminate temples with gold-wire cores.

Vanni

ILLA Vanni

This P3 style features a keyhole bridge and comes in several subtly unique colorations. These include Grey Transparent, Havana, Burgundy Transparent, and Blue Transparent.

Giulia

ILLA Giulia

This style’s confidence comes through in the bold narrow-rectangle eye shape. Visible wire cores add a feminine feel to a palette of artfully updated classic colorations. The Black, Burgundy Transparent, and Green Transparent styles are all cut with silver-wire cores. The Brown Amber Demi option features Black Crystal Laminate temples with gold-wire cores.

Donatella

ILLA Donatella

A bold-square eye shape is complemented by visible wire cores that extend through the temples of this model. The gold and silver wire cores and stylish acetate come together for a resplendent range of colorations. The Black Matte, Crystal Satin and Red Cherry Transparent styles feature silver-wire cores. The Brown Amber Demi style comes with Black Crystal Laminate temples cut with a gold-wire core.

Angelina

ILLA Angelina

Expressive, sharp angles accentuate the round eye shape and keyhole bridge of this model. Visible wire cores add vibrance to the temple colorations. The Red Cherry Transparent and Green Transparent options come with silver-wire core in the temples. The Brown Tortoise and Black models come with Black Crystal Laminate temples; the former with a gold-wire core and the latter featuring a silver-wire core.

Massimo

ILLA Massimo

A confident frame with an angled European-square eye shape that touches on Italian fashion heritage. The fearless shape stands in contrast to classic colorations with artful updates. This style’s colors include Brown Demi, Blue Navy, Champagne, and Black Matte.

For more information visit the ClearVision Optical website.

Original link:https://www.opticaljournal.com/clearvision-optical-announces-illa/