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Joint Effort ‘To Create Optics Capital of the World’

                                                    ---The Commencement of 13th WOF Preparatory Work

 
The 13th WOF(13th Wenzhou Int’l Optics Fair, China)will be taken place on 10th -12th May, 2015 on hall 5 and 6 of Wenzhou Int’l Convention & Exhibition Center. It is acknowledged that the preparatory work of 13th WOF has already started and definitely, the new edition will be preceded with a more critical plan.

Active Involvement of China’s Glasses Industrial Clusters
The overwhelming advantage of 13th WOF is the attendance of China Glasses Industry Clusters including 4 China Glasses Production bases titled by China Optometric & Optical Association-Wenzhou, Danyang, Shenzhen and Xiamen – as well as China Glasses Spare Parts Production Base-Yuhuan, China sunglass manufacturing cluster -Linhai, China glasses packing manufacturing cluster-Xinhe and Hometown of Glasses-Yingtan. Reshaped by China’s Glasses Industrial Clusters, 13th WOF starts its new sail with more concentration on factory price, ethical trade, entire spectrum of optical exhibits and severe quality control. In co-ordination with Wenzhou Optical Association and the blueprint of China’s eyewear sector, 13th WOF will make joint effort To Create Wenzhou Optics Capital of the World’.

 

Renewed Exhibition Experience
Service: 3-day Free Accommodation during exhibition time could be applied before April 15th, 2015 for all oversea professional buyers. Moreover, value-added services, like, shuttle buses from the hotel to exhibition center and translators, will be provided on site to promote business. 


Exhibition layout: Two main theme pavilions will be set during 13th WOF, namely Glasses Technology Pavilion and Glasses Fashion Pavilion. With respect to the Technology one, hi-tech products such as, Google Glasses, 3D Printing equipment and automatic robots will be put forwards with corresponding lectures to justify how these new technologies could be utilized in practical life. In regard to Fashion one, new design of eyewear products in terms of optical glasses, sunglasses, frames and materials, will be displayed to demonstrate the design capacity of China’s Glasses Industrial Clusters. In addition, organizer will set more leisure centers in the exhibitions halls, in which traditional Chinese food, Muslim food and western-style food will be available, to facilitate business negotiation during the fair.

Concurrent Activities: This year, regular events including Opening Ceremony, 4th China (Wenzhou) Optical Summit and Factory Tour to Wenzhou Manufactories, will be continued as the feedbacks from previous fairs are positive.

 

More Business-Focused Marketing Strategy

The essence of 13th edition’s marketing plan is to spotlight equally on both home and aboard market, and therefore, besides maintaining loyal opticians, various marketing measures will be taken to explore qualified exhibitors and professional buyers. Regarding to domestic market, new ties will be built between newly emerged glasses markets and 13th WOF intentionally as to maximize the influence and explore potential business. Referring to overseas market, the organizer will strengthen the co-operation with the Search Engine Google, foreign trader companies, corresponding associations/ Chambers of Commerce abroad and social media including Facebook, G+, Linked-in and Instegram. Additionally, mainstream optics fairs worldwide, such as, 2014 Silmo, 2014 Hong Kong Optical Fair, 2015 Mido, will be listed as must-go fairs on the organizer schedule in order to get a more comprehensive understanding of the world trends and learn from others in terms of exhibition layout and services.



Exhibition Profile:

Date: 
10-12 May, 2015     
Venue: Wenzhou Int'l Convention Exhibition Center

Exhibits: Sunglasses, sports spectacles, reading glasses, lens & optical blanks, glasses frames, glasses cases & accessories, lenses manufacturing & processing machineries, raw materials for glasses, view tester, instruments for optometry & ophthalmology, contact lens & ophthalmic products, optical electroplating equipments & corresponding materials, glasses retail stores, glasses store fittings & furniture, chain glasses enterprises, etc

Learn more from: www.opticsfair.com or send email to: optics@donnor.com