Industry News

Mondottica USA announces a multi-year license agreement for the design, production, and distribution of ROXY prescription frames and prescription sunglasses for the optical channel in the United States, Latin America, and the Caribbean. This announcement follows the recent partnership with Boardriders and the upcoming summer launch of Quiksilver prescription frames and prescription sunglasses. As an extension of the long-term strategy of Mondottica USA, the alliance with Boardriders has brought welcomed additions of active lifestyle brands with strong consumer appeal in the US and Latin America.

Since 1990, ROXY has been empowering women to defy the status quo by creating products that strike the balance between style, performance, and femininity. ROXY is a way of life, a community, and a passion for uniting vast groups of women inspired by the mountain and the wave. The collections are rooted in a quarter-century of design heritage ensuring credibility, comfort, reliability, and fashion.

Commenting on the new license agreement, Mondottica USA’s CEO, Ken Liming, states: “We are very excited to announce the addition of the iconic ROXY brand into our portfolio. ROXY is the original action sport brand for women and our goal is to carry the brand’s essence into the optical world by making the consumer feel feminine, natural, alive, and connected to the beach and mountain way of life. We welcome this collection into our diverse portfolio and as a sister lifestyle brand to our men’s Quiksilver line.”

David Brooks, Boardriders’ Global GM of Partnership and Distribution, says about their partnership with Mondottica USA, “We are excited to continue and extend our relationship with Mondottica USA to develop a collection of prescription eyewear for our ROXY brand.”

ROXY will launch in the Spring of 2023 with 18 women’s optical styles and 6 women’s polarized prescription sun styles. Soon to follow will be ROXY youth styles ready for back-to-school season.

Established in 2010, Mondottica USA distributes fashion brands and its own collections throughout the Americas.  Today Mondottica USA brings innovation, product design, and service to the forefront by understanding and responding to the ever-changing needs of the market. Collections include Pepe Jeans, United Colors of Benetton, Bloom Optics, Christian Lacroix, Hackett London, Sandro, Gizmo Kids, Quiksilver and now introducing ROXY.

Original link:https://www.opticaljournal.com/mondottica-usa-to-launch-roxy-optical-eyewear-sunwear-spring-2023/