Industry News

Hardly a year goes by without Silhouette eyewear winning a design award. The combination of premium quality, exceptional design, attention to detail, and cutting-edge technology has proven a particularly potent recipe for success, enabling Silhouette to pick up a total of 72 different national and international awards over the past 28 years. 2022 is no exception, with three Red Dot Design Awards going to the Austrian premium eyewear brand. Three models from the current Silhouette sunglasses collection received awards: the limited Special Edition Futura Dot, the elegant New York Sky collection, and – as Best of the Best – the Fisher Island model. All three impressed the international jury. The Red Dot Design Award is one of the biggest design competitions in the world. Participants submit products, communication campaigns, and brands, as well as prototypes and concepts in three disciplines. “In this year’s competition, I’ve been particularly struck by the extremely high level of creativity shown by the award-winning products,” said Professor Dr. Peter Zec, initiator, and CEO of Red Dot, about this year’s entries.

Best of the Best 2022

Silhouette Fisher Island

The Silhouette design team drew inspiration from the elegant fine lines of high-end lamps when creating the Fisher Island model. Its design epitomizes the modern version of women’s rimless sunglasses. This model from the Rimless Shades collection is impressive not only because of its incredible lightness but also due to its extraordinary design. The jury awarded it the Red Dot Best of the Best: the award for pioneering design and the highest honor in the competition.

Two Red Dot Design Awards

Silhouette Futura Dot

Thanks to its phenomenal design, Silhouette’s Futura collection, launched in 1973, has become a bestseller. In keeping with the style of the original collection, Silhouette reinterpreted the Futura Dot in an exciting way to create a groundbreakingly futuristic and incomparably stylish design. The jury recognized this when awarding the Special Edition Futura Dot with the Red Dot Award for outstanding design.

Silhouette New York Sky

“Elegance meets urban cool,” is how Roland Keplinger, Design Director at Silhouette summed up the New York Sky model, the third winner. These sunglasses from Silhouette’s Elegance collection, finished with 23-carat gold, also impressed the jury, taking home the Red Dot Award for outstanding design.

About Silhouette

Founded in 1964, Silhouette is the global leader in premium rimless eyewear. In 1999, the family-operated company revolutionized the glasses industry with an innovative screwless, hingeless, and rimless model called Titan Minimal Art. This innovative design – made from start to finish in Austria and weighing only 1.8 grams – was unlike anything the world had ever seen. All Silhouette glasses are made from the highest quality materials using cutting-edge technology and the finest handcraftsmanship. In fact, around 80% of the build is carried out by hand. This ensures the glasses deliver best-in-class comfort to a global market of more than 100 countries on five continents and in space. With 50 patents and over 100 design awards under its belt, Silhouette has a relentless commitment to quality: Over 100 quality control checks must be carried out before a single pair of glasses leaves its headquarters in Linz, Austria.

Silhouette International

Headquartered in Linz, Austria, Silhouette International Schmied AG is the world’s leading manufacturer of premium eyewear, with over 1,400 employees worldwide. With 13 international subsidiaries, the family-owned company is the market leader in rimless eyewear, which has brought it acclaim and success around the world. Exports account for 95% of its production. Silhouette eyewear is available in over 100 countries. Since 2017, the company has been a full-service provider of frames and lenses – made in Austria. In 2020, around 1 million pairs of glasses were sold worldwide.

Original link:https://www.opticaljournal.com/silhouette-wins-three-red-dot-design-awards/