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Jimmy Choo Unveils Summer 2022 Campaign

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Jimmy Choo unveils its Summer 2022 campaign starring Precious Lee and Barbara Palvin with Madison Headrick and Geron McKinley. We meet the line-up at a decadent party, the mood is playful poolside glamour. The opulent surroundings reflect the bold embellishments, strong silhouettes, and uplifting colors of the new collection.


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AURI


The Summer 2022 campaign brings together Jimmy Choo’s latest women’s and men’s collections. This season, Creative Director Sandra Choi was inspired by the idea of a ‘modern goddess’ and really distilling the vibrancy of the brand, with new designs like remastered rope sandals and updated icons – from pumps cast in sunset shades to jacquard essentials – that really capture the excitement and energy of the season. The still and moving images reflect the glamorous, daring, and confident spirit of Jimmy Choo.


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Auri and JC329


The campaign also presents Jimmy Choo’s latest eyewear collection with Barbara Palvin showcasing the AURI sunglasses and JC329 opticals.


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JC-329


Models: Barbara Palvin, Precious Lee, Madison Headrick, and Geron McKinley Photographer: Claire Rothstein Film Director: Paul McLean BTS Photographer: Alfonso Duran Creative Direction: Sandra Choi Production: The Production Club Stylist: Alicia Lombardini Make-up Artist: Tyron Machhausen Hair Stylist: Panos Papandrianos Set Designer: Rafael Olarra


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For more information contact your Safilo representative.


Original link:https://www.opticaljournal.com/jimmy-choo-unveils-summer-2022-campaign/