Industry News

UNSUIKYO, a Hong Kong brand that draws inspiration from the beauty of natural Japanese forest scenes in Shiratani Unsuikyo, specializes in integrating classical style and the earth’s materials. As trees, rivers, and valleys are timeless, UNSUIKYO glasses are also, encouraging wearers to discover different ways to see the natural splendor around them.

UNSUIKYO M. Heartwood

UNSUIKYO releases three additional models for its famous collection, “M.Shimmer”. The stone rims of three new models continue the brand concept of “Earth’s Material Eyewear” and are made of Slate, Molto Rosa, and Butterfly Green Granite, respectively. The design of the “M.Shimmer” collection is excavated from the philosophy of perfection and imperfection. All forms of materials, from the toughness of stone, the stiffness of wood, and the fineness of biodegradable acetate, are perfectly integrated into a seamless and eco-friendly design. The concept, on the other hand, is thoroughly blended into the titanium temples. A streamlined design of the left temple well-presents the delicate parts, while the “imperfection” is demonstrated by the imitation of raw stone from the right side.

UNSUIKYO M. Shimmer

Being a brand of “Earth’s Material Eyewear”, wood is one of the significant natural materials used in UNSUIKYO designs. Four new models will be launched as a new collection, “M.Sapwood” and “M.Heartwood”, with narrow and oversize shapes respectively, in April Spring 2022. Created to deliver a combination of sustainability, quality, and style, the frames are handcrafted in corrosion-resistant Sandalwood and Macassar Ebony, and elastic Titanium. They carry the features of robustness and durability, while the styles are characterized by comfort, urban looks, and wooden pattern. These models return to simplicity, adopting the classic Panto frame with unexaggerated and unpretentious design to manifest the delicacy of wood.

All eyewear frames of the “M.Shimmer”, “M.Sapwood”, and “M.Heartwood” collections include clip-on sunglasses with ZEISS lenses.

UNSUIKYO M. Sapwood

To step into the international market and spread out the brand’s admiration towards nature worldwide, UNSUIKYO will take part in MIDO 2022 this April (Lab Academy – Hall 6, Pavilion 18, booth LA05). All existing and upcoming collections will be presented in MIDO 2022. UNSUIKYO welcomes visitors come for more information and product demonstration.

About UNSUIKYO

Inspired by the beauty of natural Japanese forest scenes in Shiratani Unsuikyo, UNSUIKYO eyewear is handcrafted in Japan to evoke an appreciation for the natural world. Created by eyewear designer Chan Ho Yin, Brian, the award-winning designs use natural materials, including sedimentary rock and wood, in frames inspired by classic and vintage eyewear. UNSUIKYO’s timeless aesthetic offers comfort, fit, and a unique view of the world. Designs are sold in Hong Kong, Taiwan, Thailand, Germany, Finland, and the UK. www.unsuikyo.com 

Original link:https://www.opticaljournal.com/embrace-the-splendor-with-raw-beauty-unsuikyo/