Industry News

VOLTE FACE is a brand of optical frames that brings together the world of women’s fashion and the creative spirit of the Maison. It carries the idea of modern and elegant femininity, delivering ultra-sensual pieces that evolve with each collection without ever leaving out the know-how in acetate that made its reputation.

New inspirational styles into acetates, color schemes, and shapes featuring a younger and modern appeal. Available in 12 shapes and no less than 48 colors, the new collection aims to be more up-to-date, fresher, and more fashionable, delivering elaborated looks yet still easy to wear in order to appeal to a younger clientele. The models are worn oversize, in thin acetate, or thickened on the sides for a more glamorous effect. They explore the richness of translucent and colored acetate materials, and the finesse of the outlines. The style is sober and refined. It plays with superimposed shapes and displays fluid and strong lines. Colors are fresh, to brighten up, and are perfectly paired with retro references and contemporary influences into a very flattering harmony. All models are handmade, in the best Italian manufacturers.

VOLTE FACE SOFIA

VOLTE FACE SARA

VOLTE FACE SCARLET

VOLTE FACE SISLEY

Located in Marseille, in the south of France, JF Rey develops designer eyewear collections for the J.F.REY, BOZ, and VOLTE FACE lines sold worldwide. Far from the stereotypes of luxury, the three founding brands evolve in different styles and universes. Under the artistic direction of Jean-François Rey, each frame is an original creation designed by our own design studio. Unlike an elitist approach, JF Rey shares a passion for optics with as many people as possible. Check out the entire VOLTE FACE line on the JF Rey website.

Original link:https://www.opticaljournal.com/volte-face-spring-summer-2022/