Industry News

To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away“, the new campaign dedicated to lightness and freedom. The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with style from the daily routine by wearing the new LIGHTBIRD women, men, and unisex frames.

These new optical models complete the Light_Matter collections – acetate and aluminum frames – and Light_Social – the line entirely in acetate especially designed for Millenials.

The first collection includes two women’s models TIME LBO19 and TEATHER LB022 in bright colors: fluorescent green, yellow, purple, burgundy, and havana combined with anthracite and black aluminum anodizing.

Light_MATTER Collection

TEATHER LB022 Woman Optical Frame

TEATHER

TIME LB019 Woman Optical Frame

TIME

There are four new frames in the Light_SOCIAL Collection: LAMPLIGHTER LB069, SUNSET LB071, TRAVELLER LB072, MERCHANT LBO75. All of them are characterized by bold thicknesses, remarkable diamond milling, and elegant transparent color associations combined with details in vibrant tones.

LAMPLIGHTER LB069 Man Optical Frame

LAMPLIGHTERSUNSET LB071  Woman Optical Frame

SUNSET

MERCHANT

MERCHANT LBO75  Unisex Optical Frame

TRAVELLER

TRAVELLER LB072 Unisex Optical Frame

The innovation of LIGHTBIRD is innate in the business model: from the QR code placed on the terminal of each pair of glasses, it is possible to connect to the Light_NEST website, which allows creating a functional relationship between the company, the optician, and the customer.

Original link:https://www.opticaljournal.com/lightbird-flies-further-with-flying-away-campaign/