Industry News

CAROLINA HERRERA presents “Fun in the Sun”, the Campaign dedicated to the Spring/Summer 2022 Eyewear Collection: shot by fashion photographer Dario Catellani, the campaign features model Mica Argañaraz portrayed by the pool on the Cote d’Azur, in a sophisticated yet playful atmosphere.

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The concept of the campaign expresses the faceted personality of CAROLINA HERRERA’s femininity, reflecting the joyful aesthetic of the brand, in a perfect balance between classic and contemporary elegance.

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The new CAROLINA HERRERA Eyewear Collection is designed, produced, and distributed in partnership with Safilo, a worldwide leader in the design, manufacturing, and distribution of sunglasses, optical frames, sports eyewear, and products, launching in Spring/Summer 2022.

About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly-owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses own core brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.

Original link:https://www.opticaljournal.com/carolina-herrera-presents-the-spring-summer-2022-eyewear-campaign-fun-in-the-sun/