Industry News

PHILIPP PLEIN reveals his provocative spirit, and for the launch of his first eyewear collection designed in collaboration with De Rigo, dazzles with a campaign that is a manifesto of the audacity and irreverence typical of the brand.

Shot by photographer Steven Klein and with Philipp Plein himself alongside US model and actress Megan Fox, the Spring-Summer 22 campaign is distinguished by eye-catching and provocative shots that portray the two protagonists in a mischievous and sensual game – the expression of a lifestyle that focuses on luxury and the most extreme of experiences.

Alongside Philipp Plein and Megan Fox, the various styles from the brand’s new eyewear collection also steal the spotlight. Eyewear styles that are characterized by maximalist aesthetics, designed for self-confident men and women who wish to turn heads. From stylistic innovation to quality materials and attention to detail, everything is characterized by refined luxury.

The debut eyewear collection comprises of 33 styles – 19 sunglasses models and 14 prescription frames – and has been officially launched into the US market this holiday season through the De Rigo sales network, which includes the most prestigious optical locations around the country, in addition to PHILIPP PLEIN boutiques.

About De Rigo

De Rigo is a world leader in the design, production and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the leading players in the eyewear industry thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey), and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group’s products are distributed in approximately 80 countries, mainly in Europe, Asia, and the Americas, through 17 companies and over 100 independent distributors. The Group now serves all of the world’s most important markets with its brands, Lozza, Police, Sting and Yalea, and licenses Aramis, Blumarine, Carolina Herrera, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Tous, Trussardi, TUMI, Victor Hugo and Zadig&Voltaire. www.derigo.com

About PHILIPP PLEIN

German designer Philipp Plein founded his namesake luxury fashion brand in 2008. Based in Switzerland, the collection comprises men’s, women’s, and children’s clothing and accessories distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship. PHILIPP PLEIN group products are available in prestigious boutiques and department stores across the globe with the Maison boasting over 100 mono-brand stores worldwide, including flagships in Milan, Paris, New York, Los Angeles, Hong Kong, and Las Vegas.

Original link:https://www.opticaljournal.com/philipp-plein-unveils-new-eyewear-campaign/