Industry News

OGI Eyewear recently unveiled a refresh of its Red Rose brand, including updated photography and a new Fall 2021 collection of products. This update represents the latest evolution of the style and identity of Red Rose. The brand is a pillar of the OGI Eyewear portfolio: where its sister brands take a maximalist approach towards eyewear, Red Rose is a heartfelt ode to ethereal minimalism. Red Rose is inspired by and embodies the free-spirited innovation of the West Coast.

Its latest collection draws further inspiration from the timeless animus of Italy, with products named after iconic Italian cities. Each design is flawlessly balanced and exquisitely crafted out of precious metals and premium acetates in dreamy shades of navy, gray, and rose. Daring shapes marry thin profiles for a sublimely modern look.

Photographer Kris Ryan, himself a California native, strove to instill the artistry of Los Angeles within the brand photography. “My goal was to capture that quintessential L.A. vibe. It’s a very specific sort of feel—casual and laid back and contemporary and innovative at all once,” said Ryan. “It’s all about being effortless and authentic. That’s what I wanted to reflect in the imagery for Red Rose.”

David Duralde, Chief Creative Officer of OGI Eyewear and the architect of the brand refresh agreed. “We wanted to evoke the L.A. heritage of the Red Rose brand, with its historical play on thin metal profiles and the airy, lightweight feel that comes from layers of light passing through these translucent acetates. We imagined what modernism might mean today with a deep dive into the cultural heartbeat of the city. L.A. is the land of ideas that come from breaking rules. Nowhere else can you find that juxtaposition of laid back and ambitious, casual and cutting-edge—consider how fertile West Coast soil has been for technology and innovation. So much of that is a result of prizing originality without pretension. In L.A., life is very much about discovering your best self, and then embodying that self and letting the world respond. That’s the thesis of Red Rose.”

Vasto

Red Rose Vasto

For the tech-savvy individual, the Vasto engages with its precision-engineered screw-less spring hinge. Feel the confidence and precision of the smooth temple action that flexes to your every move. Combine this technology with the easy-to-wear lightweight comfort of a classic rectangle in surgical grade stainless and you witness the perfect synergy of modern elegance.

Nola

Red Rose Nola

The play of Acetate and Metal come together in a seamless expression of transparency, light, and form. Nola demonstrates the pure, modern aesthetic of the Red Rose collection, with its clean lines. Sheer weightlessness to the architecture gives the added benefit of extremely lightweight comfort. It’s exciting to see metal styling taken to the next level with originality and personality.

Narni

Red Rose Narni

Modern minimalism meets future expressionism with the Narni. The hand-painted detail with such precision around the eye rim perfectly punctuates the move into a sleek layered design. We love how Red Rose styles play with light, illusion, and shape to embrace a new vocabulary for metal styling. The rose gold and sapphire color combination stand out as inventive and very wearable.

Feltre

Red Rose Feltre

Inspired by the elegant folds and artistic precision of origami, the Feltre temple design flexes and bends with every move, exhibiting a most comfortable fit. The shape is easy to wear. The hand-made acetate fronts showcase the mastery of color and pattern that unfolds in the rich variegated gradient material.

Brescia

Red Rose Brescia

Combining the precise bends and folds of a custom screw-less hinge mechanism on the temple and an editorial double bar design, the Brescia is a stand out this season with its clean and modern design. We particular appreciate the sleek acetate insert around the lens that enhances the metal design. Brescia is the style people have been asking for and it delivers with a fresh and forward perspective.

About OGI Eyewear

An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids, and SCOJO New York. Visit OGIEyewear.com to learn more.

The full Red Rose collection is available for virtual try-on and for purchase at OGI Eyewear’s b2b buyer’s portal.

Original link:https://www.opticaljournal.com/red-rose-eyewear-handmade-with-quintessential-l-a-vibe/