Morgenthal Frederics Partners With American Ballet Theatre
Luxury optical brand Morgenthal Frederics is proud to announce its partnership with American Ballet Theatre’s ABT RISE – a unique program whose mission is to champion, enhance and support inclusion and diversity on stage, in the studio, and wherever else ABT operates.
From now (serendipitously timed to coincide with Global Diversity Awareness Month) through July 2022, Morgenthal Frederics is supporting the partnership with a donation of 50% of proceeds from the sale of its ChromoClear™ acetate collection to ABT RISE.
ChromoClear™ , which was launched by Morgenthal Frederics in 2019, is the first-ever luxury eyewear collection to transcend how we see and address how we feel. It marries the distinctive design of a handcrafted Morgenthal Frederics frame with custom ZEISS BioChrom™ lenses that have been shown through scientific research and clinical testing to help enhance mood and performance.
Morgenthal Frederics Benny
Morgenthal Frederics Benny
Through the lenses of ChromoClear™ frames, American Ballet Theatre dancers Cassandra Trenary, Zhong-Jing Fang, Jose Sebastian, Connor Holloway, Remy Young, Michael de la Nuez, and Sung Woo Han star in the accompanying campaign that illustrates the beauty and power of diversity through self-expression. Each participating dancer is a member of the LGBTQ+ and/or POC communities, and serves as the foundation of this commitment to foster, educate and amplify the talent and perspectives within their respective communities.
Morgenthal Frederics Ben
Morgenthal Frederics Ben
“Our LGBTQ+ and BIPOC communities are the driving forces of self-expression and individuality. As amplifiers of these ideals, Morgenthal Frederics is honored to partner with the American Ballet Theatre in support of ABT RISE and its mission to champion and support inclusion and diversity through the entirety of its operation.”
Morgenthal Frederics Oberlin
Morgenthal Frederics Oberlin
Jeff Press, Chief Creative Officer, Morgenthal Frederics
ABOUT MORGENTHAL FREDERICS
For more than a century, Morgenthal Frederics has maintained an unwavering commitment to creating, curating, and caring for the world’s finest eyewear. The leader in the independent luxury space, we handcraft the highest quality frames and lenses available anywhere and choose partners that hold themselves to the same standards of excellence. Every heirloom-quality piece is distinctive in its design, exemplary in its craftsmanship. Made by hand over hundreds of hours, master artisans meticulously carve, sculpt, and press the frames to life using only the finest specialty materials. Morgenthal Frederics celebrates eyewear as the ultimate expression of individuality. This philosophy translates into a bespoke approach to styling and fitting at our 14 boutiques across the country.
ABOUT AMERICAN BALLET THEATRE
AMERICAN BALLET THEATRE is one of the great dance companies in the world. Revered as a national treasure since its founding season in 1940, its mission is to create, present, and extend the great repertoire of classical dancing for the widest possible audience. Headquartered in New York City, ABT is the only cultural institution of its size and stature to extensively tour, engaging, and inspiring audiences for eight decades in 50 US states, 45 countries, and over 480 cities worldwide. ABT’s extraordinary dancers hail from 14 countries and 24 US states. ABT’s repertoire includes full-length classics from the nineteenth century, the finest works from the early twentieth century, and diverse and dynamic contemporary work by the leading choreographers of today. In 2006, by an act of Congress, ABT was designated America’s National Ballet Company®.
Original link:https://www.opticaljournal.com/morgenthal-frederics-partners-with-american-ballet-theatre/