OGI Eyewear Reveals New Fall 2021 Collections
OGI Eyewear recently announced the launch of new Fall 2021 collections for its flagship brand OGI.
This collection showcases a different facet of this year’s fall eyewear trends. In a nod to this season’s colorful fashions, the new OGI collection embraces bold, vibrant combinations of color and shape. Solid and transparent hues of red, pink, blue, green, and yellow give a punchy vibe to a collection teeming with artistic personality. Oversize round and square shapes evoke the audacity of haute couture scaled down for wearability.
OGI Strib
OGI Piece of Pie
OGI Aquatennial
OGI Breezers
OGI Bunnyhill
OGI Darn Tootin
OGI Lolligagger
OGI Mosquito
OGI Okie Dokie
OGI Ope
These latest releases mark another milestone in the ongoing evolution of OGI Eyewear. Well before the advent of COVID-19, OGI Eyewear CEO Rob Rich envisioned an “OGI 2.0” that would merge the company’s historied roots with revitalized brands and product designs. Rich assembled a world-class creative team, including Katja Beier, Director of Marketing, and David Duralde, Chief Creative Officer, to lead the transformation. A longtime veteran of the eyewear industry, Duralde took on the mantle of CCO in January 2020. The Fall 2021 collections represent his latest handiwork.
Said Duralde, “Our collections take inspiration from the world around us—we always have our finger on the pulse of what’s happening in fashion, in pop culture, in the news, and the goal with all our OGI brands is to create products that light up our customers’ faces. After the last year, it was more important than ever for us to go big and bold, to bring something fresh and new and invigorating into the world. I’m incredibly proud of our newest products, and I hope that our customers will enjoy our high-quality, brilliantly designed luxury eyewear.” The new releases are available online for Virtual Try-On and for purchase at OGIEyewear.com, or at any of OGI’s authorized retailers.
About OGI Eyewear
An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids, and SCOJO New York. Visit OGIEyewear.com to learn more.
Original link:https://www.opticaljournal.com/ogi-eyewear-reveals-new-fall-2021-collections/