Industry News

Jimmy Choo introduces Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE.

Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explores exaggerated panoramas and intimate close-ups. Hailey’s gaze is confident, playful, and magnetic. She’s on top of her world, living the life she dares.

“This season marks a new chapter for Jimmy Choo. Hailey brings to life the modern glamour that defines our brand.” Hannah Colman, CEO

“Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring and confident. She perfectly encapsulates the DNA that is the core of our brand.  I love her energy, style and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” Sandra Choi, Creative Director

The Autumn 2021 Women’s collection is inherently glamorous, bold shapes and colors talk to multiple facets of style, from day to night.

Model: Hailey Bieber
Photographer: Pierre-Ange Carlotti
Film Director: Terence Connors
BTS Photographer: Tyrell Hampton
Art Direction: The Sunshine Company / Ben Kelway
Stylist: Ilona Hamer
Hair: Mara Roszak
Make-up: Kate Synnott

About Jimmy Choo

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. Known for its confident, fashion-forward style and exceptional craftsmanship, Jimmy Choo has become a pioneer in the art of celebrity dressing and red-carpet style. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance, and men’s shoes. CEO Hannah Colman and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.

About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly-owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’sdevelopment strategies.
Safilo Group’s portfolio encompasses own core brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour. The parent company, Safilo Group S.p.A., is listed on the Italian Stock Exchange.

Original link:https://www.opticaljournal.com/jimmy-choo-unveils-autumn-2021-campaign-starring-hailey-bieber/