Home / Press & Media /

Industry News

Superflex Kids – 2021 Back-To-School

Superflex-Kids-2021-696x603.jpg


Back to school 2021 is getting a fun new look thanks to stylish and comfortable children’s frames from Superflex® Kids. On-trend colors, funky temple detailing, shimmery acetate, splash details, glitter, florals, and more help kids ages 6 to 12 express their personality and define their fashion sense. Built with spring hinges for extra durability, maximum comfort, and a perfect fit, these on-trend frames will give little ones big style.


For the girls, the Superflex® Kids 2021 Back to School collection features 6 unforgettable styles that focus on fun patterns, glitter details, and soft colors.


Chic and cute, SFK-244 is a square-shaped style that will appeal to young fashionistas with its bevel top edge, cool holographic acetate, and metallic star details on the temples. Available in a small sizing (44 and 46 eye size) and in three trendy jewel tones: Sapphire, Amethyst, and Ruby.


1.jpg

SFK-244

 

Pastels are all the rage and SFK-245 proves it! Free spirits will love this modified round metal frame’s hues and funky temples, with their metallic and holographic printed pattern, plus subtle glitter temple tips. Available in three soft colors: Aquamarine, Orchid, and Dusty Rose.


2.jpg


SFK-245

 

Artsy girls will be drawn to SFK-247 with its shiny dots on the end pieces and unique triple-colored gradient acetate. These funky specs are offered in three colorways: Grey Rose, Violet Aqua, and Fuchsia Lavender. Available in sizes 48 and 50.


3.jpg

SFK-247


SFK-248 celebrates the geometric trend with its metal wire rims. The grown-up look is softened with glitter epoxy around the metal temples and glitter temple tips. Available in three fun colorways: Black Fuchsia, Lilac, and Rose Gold.



4.jpg


SFK-248


Creative style comes alive with SFK-249, featuring a keyhole bridge and metal detailing on its glitter temples, plus a translucent and shimmery marble pattern. This one-of-a-kind style is available in three trendy colorways: Aqua Sky, Purple Lilac, and Rose Gold.


5.jpg


SFK-249


Whimsical style blooms with the SFK-252 frame featuring a custom, high-definition printed floral motif on its acetate temples. Its translucent modified square acetate rims add to its dreamy vibes. Available in three charming colorways: Blue Violet, Lavender Iris, and Rose Sunflower.


6.jpg


SFK-252


For the boys, 3 cool frames offer versatile style, unique patterns, and fun pops of color.


Featuring triple-tone coloring, SFK-243 screams fun with its silkscreened dot pattern along the temple, and a hint of contrasting color around the rims. This rectangular metal frame is available in three colorways: Black Green Red, Navy/Lemon/Grey, and Grey/Orange/Blue.


7.jpg


SFK-243


SFK-250 embodies handsome style with a cool, minimalist appeal. This two-toned stainless steel rectangular design features a splash pattern on the temples and is available in three versatile colorways: Black/Blue, Navy/Grey, and Grey/Green.


8.jpg


SFK-250


Echoing the mixed materials trend, SFK-251 features a combination of metal and matte acetate, with a custom lamination on its front. Edgy yet versatile, this square frame is available in larger sizes (48 and 50) and is offered in three colorways: Black Blue, Navy Lime, and Grey Red.


9.jpg

SFK-251

 

About Superflex® Kids  


Superflex® Kids frames are designed for both fit and fun and are constructed with spring hinges for extra durability, comfort, and fit. While form and function always come first, great colors and funky temple detailing make this collection a fun fashion statement for kids of all ages. Composed of stainless steel and handmade acetate, with sizes ranging from 43 mm to 50 mm for kids ages 6 through 12.


About WestGroupe 


Established in 1961, WestGroupe is family-owned & operated with almost 60 years of industry insight. Our mission is to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our commitment to excellent customer service and exceptional products.


WestGroupe is dedicated to defining future standards in the optical industry by developing, creating, and supporting innovative products and services that allow our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK, Superflex® and Life Italia.


Original link:https://www.opticaljournal.com/superflex-kids-2021-back-to-school/