Industry News

The Contact Lens Institute (CLI) has published a practice guide to help eye care practitioners turn new research insights into actions that enhance clinical and business success in a post-pandemic society.

The guide provides an in-depth look at CLI-commissioned data and eye care’s elevated role in a changed society. Available for free as a downloadable PDF, the report shares recommendations to connect with patients and better meet their expectations, and why good vision—including contact lens wear—plays a central role in a bright future. Highlighted are new opportunities for presbyopes and combined contact lens and glasses wear. It is the latest peer-to-peer education tool available at SeeTomorrowNow.com.

CLI commissioned two studies during late June and early July to explore evolving beliefs and expectations of U.S. adults regarding their health and health care providers, spending habits, trusted information sources, recreational plans, and optimism as the world looks ahead.

“As we’ve learned how patients have changed during the past 18 months, understanding these learnings may help open doors for the entire eye care community to have new conversations about personal experiences, lifestyle changes and expectations for the future,” said Contact Lens Institute Executive Director Stan Rogaski. “The See Tomorrow initiative encourages the eye care community and consumers alike to think about how vision and contact lenses may play sizable roles in fulfilling their hopes for the future.”

On July 22, CLI hosted a live-streamed webinar with human behavior expert Colette Carson to share the research results with the eye care community. Carlson remarked on the significance of the data, interpreting how eye care professionals could use the research to improve patient care while growing their businesses. The recorded event can be accessed from SeeTomorrowNow.com.

Come mid-August, the Contact Lens Institute will embark on a six-week consumer phase for the See Tomorrow program, including digital marketing, outreach to national and regional mainstream media, and sweepstakes with daily and grand prizes.

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote, and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit contactlensinstitute.org.

Original link:https://www.opticaljournal.com/contact-lens-institute-publishes-research-and-practice/