Industry News

MITA the eyewear brand that combines fashion and sustainability presents the new release for next season. Optical and sunglasses styles with a green soul and a modern design in line with the latest fashion trends.

COLLEZIONE 2 is the new offer made with sustainable materials recyclable aluminum and recycled water bottles. Demo lenses and sunglasses lenses are also biodegradable as well as all components and packaging.

The mainstream but sophisticated style of the frames with the current colors pallet makes this brand popular not only with the general public but also actresses of the caliber of Kate Hudson. (model Capri color 1)

MITA AMALFI

MITA AMALFI

Among the new offer for women, we have the AMALFI, a recycled PET plastic sunglasses with a cat-eye shape of the 1940s. The gradient lenses and pastel colors add a touch of sophistication to a true diva personality. The same vintage inspiration but with slightly wider rims is found in the MIO1022 also made with five plastic water bottles.

MITA MIO1022

MITA MIO1022

For Men the style of “La dolce vita” is the SORRENTO:  a double bridge aviator with slightly angular made from recycled water bottles. The metal decor on the temples at the same level of the hinge adds a harmonious and elegant touch. A similar shape is also available in the optical collection MIO1019:  the model is a semi-rimless shape made from recycled bale aluminum. The contrasting colors matt and shining on the temples create a glamorous chic effect.

MITA MIO1019

MITA MIO1019

MITA SORRENTO

MITA SORRENTO

The offer of COLLEZIONE 2 is inspired by current trends, combining style with sustainability. Glasses for those who follow fashion but at the same time want to affirm their personality also through conscious purchasing choices.

MITA EYEWEAR is the brand of Vision of Tomorrow (VOT), the consulting and services company in the eyewear sector born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO). MITA is the union between MI in Miami, where Vision of Tomorrow is based, and ITA as ltalia. A name that represents a bridge between the melting pot stylistic culture of the American Magic City and the concepts of Italian craftsmanship and design.

For more information www.mita-eyewear.com

Original link:https://www.opticaljournal.com/collezione-2-by-mita-eyewear/